1455199 - [Retention] update /whatsnew mobile CTA version - variation for Indonesia - Rocket

Status: RESOLVED FIXED

(www.mozilla.org :: Pages & Content, enhancement)

Description

[Eric Renaud [:erenaud]]

Requirement is to update content (CTA for Rocket) in the /whatsnew page id version to be shown the users updating 60.0

Comment 1

[Eric Renaud [:erenaud]]

Stella, please attach the required creative assets for the page when ready.

Comment 2

[Stella Tseng]

Thanks Eric. :)

Here is the assets for whats new page in Indonesia. 

https://drive.google.com/drive/folders/1xobL6EKo8WIoEayFAgrxAfqjLA_mEmnq?usp=sharing

we would like to have an A/B test to see which communication/design works better, so we have prepared two versions. 

Please make them rotate to share the traffic evenly.  

Feel free to let me know if any questions. Thank you!

Stella Tseng

Comment 3

[Eric Renaud [:erenaud]]

Stella,

I apologize that we don't have the bandwidth to launch at 60 with the requested test.

Please indicate the preferred version (A or B) to take live at the 60 launch.

Also, please follow up with Michele and Jenny to have the a/b test request added to the Retention prioritization list for mozilla.org work requests.

Many thanks,

Eric

Comment 4

[Stella Tseng]

Eric, 

Thanks for letting me know.
Can we get back to you which version we prefer by this Friday? 
Sorry for compressing your working time. 

We are releasing e-mail (with screenshot feature) in Indonesia these days, we would like to see how it goes before deciding which WTN version(screenshot or simple) we will use. Thank you!

Stella

Comment 5

[Stella Tseng]

Dear Eric, 

We have decided to use screen shot version for WNP 60.0. 
Please help to set up and feel free to let us know if any questions. Thank you!

Comment 6

[Eric Renaud [:erenaud]]

Okay, Version A, it is, thank you

Comment 7

[GitHub Bugzilla PR Linker]

Attachment: Link to GitHub pull-request: https://github.com/mozilla/bedrock/pull/5610

Comment 8

[elin]

Hi Eric,


Please pardon me for jump in.
Starting this week, I'll take over Stella's duties.

If I understand the progress correctly,
now this is waiting for review right?

Will there be a demo link, or just code review?

Comment 9

[[github robot]]

Commit pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/592da1516af5a625d51a322d534005e866b8e89a
Fix Bug 1455199: Update /id/whatsnew/ Rocket promo (#5610)

Update assets, copy, and layout for Rocket promo.

Comment 10

[GitHub Bugzilla PR Linker]

Attachment: Link to GitHub pull-request: https://github.com/mozilla/bedrock/pull/5663

Comment 11

[[github robot]]

Commit pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/baae774d3e54ba594af248452d5507370694205b
Bug 1455199: Fix link on play button

Fix link on play store button to use adjust link.

Comment 12

[Stephanie Hobson [:shobson]]

The requested changes are live now: https://www.mozilla.org/id/firefox/whatsnew/

If there are additional changes needed please file a new bug :)

Comment 13

[elin]

Hi Stephanie & Eric,


Thank you for the great support!

I'm sorry, I might missed one thing regarding the Google Play badge link.
In our previous experiments, 
we found that removing the link on Google Play badge can improve overall install conversion.
Since people rarely knows that they can install Android app from Google Play desktop website.

So can we keep the badge but remove the hyperlink on the badge?