1813142 - [Experiment] Configure and Launch Pin/Set to Default: Treatment Winners Showdown

Status: RESOLVED FIXED

(Firefox :: Messaging System, task, P1)

Description

[Meg Viar [:mviar]]

To increase QCDOU, the Firefox Velocity Team has experimented with various Emotive Onboarding experiences targeted towards infrequent, casual, and regular Firefox users.
In 2021-2022, we ran multiple Pin to Taskbar/Set to Default experiments. While a couple were "rolled out" to a larger set of users, we didn't land them in main central.

We ran more experiments that showed positive impact and this next set of experiments are meant to help us collate our learnings so that we can land the winning treatment.

These are localized experiment for EN, DE, and FR. There will be two sets of experiments, one for pin to taskbar and one for set to default. 2 sets X 3 locales = 6 experiments.

OMC Jira Ticket
FXE Jira Ticket
Spec

Comment 1

[Shane Hughes [:aminomancer]]

Assets:
wavingfox_2023
heart-fox
umbrella-fox

Comment 2

[Shane Hughes [:aminomancer]]

Here's an update in case anyone wants to review the messages.
Pin to Taskbar Fox Doodle EN
Set to Default Fox Doodle EN

Comment 3

[Shane Hughes [:aminomancer]]

Localization request

Comment 4

[Shane Hughes [:aminomancer]]

Drafts:
Pin to Taskbar Fox Doodle (EN)
Set to Default Fox Doodle (EN)
Pin to Taskbar Fox Doodle (DE)
Set to Default Fox Doodle (DE)
Pin to Taskbar Fox Doodle (FR)
Set to Default Fox Doodle (FR)