655275 - Join Mozilla - Design Join Mozilla promos for "what's new" page

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Chelsea Novak [:chelsea]]

Attachment: Example of small promo

Hey Tara, 

We'd like to get a small and a large Join Mozilla promo made for the what's new page (examples attached - I'm not sure if they have actual names, so I guessed). We don't have a date when these would run but wanted to have them ready. So, production is not urgent. If they could be complete for end of May that would be great. 

Copy is in development and I will have it for you by the end of next week. The design should work with the rest of the Firefox-ified Join Mozilla assets. 

I just wanted to get this project on your radar for resource allocation.

Comment 1

[Chelsea Novak [:chelsea]]

Attachment: example of large promo

Comment 2

[Tara (musingt)]

Thanks Chelsea.  I'll wait till I have the copy and then will assign.  Will likely ask Rhonda to help since she's been doing a lot of work with the Firefoxify stuff.  For the smaller promo, I recommend using the "heart" banner.  It's adorable, appropriate, and works great as a small graphic for Join Moz.

Comment 3

[Chelsea Novak [:chelsea]]

Hey Tara, I'm going to file the copy with Matej. I'll update this bug when he's done.

Comment 4

[Tara (musingt)]

Thanks Chelsea.  Meanwhile, assigning to Lee :)

Comment 5

[Lee Tom]

Copy is all FPO, but wanted to get this rollin'!

http://intothefuzz.com/leetom/Join%20Mozilla/REDESIGN/JPG/joinmoz_whatsnew_01.jpg

Comment 6

[Lee Tom]

I forgot to mention that you'll see both the hero promo and smaller pod promo in this jpg!

Comment 7

[Chelsea Novak [:chelsea]]

They both look awesome! Thanks Lee. I note this in the copy bug so matej can see how it will look.

Comment 8

[Tara (musingt)]

Looks great :)

Comment 9

[Tara (musingt)]

Hey Lee.  Lets update the copy and wrap this up:

HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Show your support!

Thanks

Comment 10

[Chelsea Novak [:chelsea]]

Hey Lee, 

One note. The copy above is for the small promo. 

HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Show your support!

This copy is for the large one:

Large: 
HEAD: Join Mozilla
BODY: Doing good is part of our code.
CTA: Make it part of yours

Thanks!
C

Comment 11

[Tara (musingt)]

Right, sorry.  Thanks Chelsea :)

Comment 12

[Lee Tom]

Thanks guys. Stay tuned for new jpgs.

Comment 13

[Lee Tom]

with edits:
http://intothefuzz.com/leetom/Join%20Mozilla/REDESIGN/JPG/joinmoz_whatsnew_02.jpg

Comment 14

[Chelsea Novak [:chelsea]]

Looks great Lee. Tara, what do you think?

Comment 15

[Tara (musingt)]

Looks good.  Though, now that I'm looking at it, I'd be curious to see if other CTA blurbs perform better or not.  The "code" reference may not resonate with everyone... so, it doesn't feel as strong as a general "join us" type of CTA on a button like that.  Might be worth having two versions to test. Just a thought.

Otherwise, looks good.

Comment 16

[Chelsea Novak [:chelsea]]

Let's try a B version with this copy:

HEAD: Join Mozilla
BODY: Help us build a better Web.
CTA: Become a supporter today!

Happy for chances to test and tweak. Good idea Tara.

Comment 17

[Lee Tom]

I'm pretty sure those changes can be done via web dev. For the sake of reference however, here's another jpg:
http://intothefuzz.com/leetom/Join%20Mozilla/REDESIGN/JPG/joinmoz_whatsnew_02b.jpg

Comment 18

[Tara (musingt)]

Awesome.  Approved, and closed.

Thanks :)

Comment 19

[Lee Tom]

PSD is here:
http://intothefuzz.com/leetom/Join%20Mozilla/REDESIGN/PSD/joinmoz_whatsnew_01.psd

*file contains both versions

Comment 20

[Tara (musingt)]

Hey guys,  Sean just pointed out that the Logo on this page is missing a shadow layer.  So, it's not the right file.. but it's something that webdev can easily fix when building it.  Chelsea, can you make sure to note that when talking to laura forrest or whomever that's taking on the dev work?

Comment 21

[Chelsea Novak [:chelsea]]

Noted. Thanks Tara and Sean for the catch.