700337 - [Upgrade 3.6 Landing Page] Copy for Landing Page 1 - Speed

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[mcbmoz]

Attachment: Wireframe & Copy for Design - SPEED

Wireframe & Copy for Design

This is a bug to refine copy for a landing page for the lite-weight 3.6 upgrade campaign.

The core message: SPEED

allow user to see how fast their 3.6 version is against the most recent version of Firefox

-interaction with a universal symbol like a speedometer = great
-interaction with universal colors: red, yellow, green = great
-similar to http://www.mozilla.org/en-US/plugincheck/
-no main navigation to Firefox site (see wireframe)
-simple footer to reenforce all selling points that reluctant users cling to: bookmarks, browsing history, inconvenience, crashes, and privacy

copy elements to include:

*emotional connection with a salutation - Hi there! or Hey there!
*success feedback, "Hi fives! We've packed up all your bookmarks!"
*a general emotional sentiment, "Bummer, you're still running an older version of Firefox"
*a face to Firefox, "Our engineers and designers have been working hard to make your Firefox better for you"

Wireframe attached.

Matej I know you're traveling, so to save time please work with the copy included on the wireframe itself. When Matej is back online, he'll be able to use that Canadian spit n' polish to clean this up!

Shooting to be launched in en-US as close to November 16, 2011 as possible.

Comment 1

[Tara (musingt)]

I'm going to close this since copy discussions seem to be taking place on the design bug, and we're nearly done there.  (Thanks Matej)