722865 - Firefox Update - improve messaging & ux on /update

Status: VERIFIED FIXED

(www.mozilla.org :: General, defect, P1)

Description

[mcbmoz]

LoFo/LoMo,

The keyword "update" is the 13th most popular search term bringing traffic into the site. 

http://www.mozilla.org/en-US/firefox/update/ is in the top results.

Let's improve this experience by adding:

*functionality and messaging about "Your Firefox is Up to Date" we can take this from the /fx page

Let's update the page title, which currently reads:

"Firefox Update" to something more explicit like, "Mozilla Firefox Web Browser - Check for Updates"

Setting to 1.6, feel free to bump up or down. This could have immediate impact on users coming in on this term from search.

Comment 1

[Laura Forrest]

(In reply to mcbmoz from comment #0)
> LoFo/LoMo,
> 
> The keyword "update" is the 13th most popular search term bringing traffic
> into the site. 
> 
> http://www.mozilla.org/en-US/firefox/update/ is in the top results.
> 
> Let's improve this experience by adding:
> 
> *functionality and messaging about "Your Firefox is Up to Date" we can take
> this from the /fx page
> 
> Let's update the page title, which currently reads:
> 
> "Firefox Update" to something more explicit like, "Mozilla Firefox Web
> Browser - Check for Updates"
> 
> Setting to 1.6, feel free to bump up or down. This could have immediate
> impact on users coming in on this term from search.

Sounds good to me. 

Steven - can you have a go at this? Would be great to have this update messaging magic update automatically with each release, of course. 

It can also use the same design/treatment as the What's New page headline, so no new design is needed here although we'll probably have to finagle with the current headline a bit.

Comment 2

[mcbmoz]

One additional recommendation fwiw is to eliminate the illustration graphic, since it's taking the majority of a user's first scan on the page. Put the focus on the headline and messaging (even something as elegant at the Your Flash Player is Out of Date" alert box would be quite powerful.

We're also slowing retiring those creatures,

Comment 3

[Steven Garrity [:sgarrity]]

(In reply to mcbmoz from comment #2)
> One additional recommendation fwiw is to eliminate the illustration graphic,
> since it's taking the majority of a user's first scan on the page. Put the
> focus on the headline and messaging (even something as elegant at the Your
> Flash Player is Out of Date" alert box would be quite powerful.

Which illustration? I don't see any on http://www.mozilla.org/en-US/firefox/update/

Comment 4

[mcbmoz]

Steven, apologies, comment 2 was meant for a different bug. Please proceed with comment 1

Comment 5

[Laura Forrest]

Also making this a P1 to hopefully straighten out this user confusion sooner rather than later.

Comment 6

[James Long (:jlongster)]

I'm confused. /fx doesn't have any automatic version checking functionality. The words "Your firefox is up-to-date" is hardcoded because only up-to-date Firefox users are redirected there.

I don't know of any pages that actually do the version checking, that's all done in the .htaccess rules as far as I know.

Comment 7

[James Long (:jlongster)]

I can integrate functionality in the page to detect if the Firefox is the latest version or not, so that's fine.

What I need now is exact copy. What should it say if Firefox is out-of-date, and what should it say if it's not?

Comment 8

[Laura Forrest]

Let's use the following copy:

Out of date:

"Your Firefox is out of date. Get the newest version here"

or

"Congratulations! Your Firefox is up to date."

In terms of functionality perhaps copy what was done on the /speed page in terms of version detection.

Comment 9

[Thomas Ahlblom]

Is the intention to congratulate users with an outdated Firefox if they fail to reach the update server, as described in bug 648967?

Comment 10

[Laura Forrest]

(In reply to Thomas Ahlblom from comment #9)
> Is the intention to congratulate users with an outdated Firefox if they fail
> to reach the update server, as described in bug 648967?

No, slightly different, this is for a web page, as opposed to within the product. 

Goal: to let people know if they even need to update or not. See comment 0 above for background.

Comment 11

[James Long (:jlongster)]

done in r102616

Comment 12

[raymond [:retornam] (inactive)]

"Firefox Update" to something more explicit like, "Mozilla Firefox Web Browser - Check for Updates"

The page title was not updated re-opening

Comment 13

[mcbmoz]

Great catch Raymond. Over to you James before site freeze.

Comment 14

[James Long (:jlongster)]

updated.

Comment 15

[raymond [:retornam] (inactive)]

qa-verified-trunk http://www-dev.allizom.org/en-US/firefox/update/

Comment 16

[James Long (:jlongster)]

pushed to production r103096

Comment 17

[raymond [:retornam] (inactive)]

verified fixed https://www.mozilla.org/en-US/firefox/update/