725491 - Support event title and marketing copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Verdi [:verdi] Best to slack me]

The support team is going to hold an event for Firefox users in the San Francisco office on March 24th. It's inspired by Apple's "Genius Bar" and you can read more about it here - https://wiki.mozilla.org/Support/Goals/Launch_the_pilot_Genius_Bar_event

We need a title for this event and some short copy that we can use for marketing (local event calendars, Facebook, Twitter, etc.). 

It would be great to have this in the next two weeks or so as we also have to start recruiting Mozillians to help soon and it would be nice to not call it our "Genius bar event." :(

Please feel free to ask me as many questions as you need. Basically we want to target Bay Area Firefox users who are having a problem using Firefox or have an issue that is preventing them from being able to use Firefox.

Comment 1

[Tara (musingt)]

Thanks Verdi.

Matej, I know you're swamped, but let us know your thoughts here.  I'm going to use this name/tagline and apply it to the backside of the t-shirt design that's being requested.

Comment 2

[Verdi [:verdi] Best to slack me]

Friendly ping. I got word from the t-shirt people (bug 725494) that we have to give them everything by March 1st. So we'll need this at least some time before that so the t-shirt files can be created and handed off.

Comment 3

[Verdi [:verdi] Best to slack me]

The one alternate title that's been suggested to me so far is "Awesome Bar" (get it?).

Comment 4

[Verdi [:verdi] Best to slack me]

Some titles I thought of last night:
Firefox tune-up
Firefox tune-up party
Firefox clinic
Firefox fix up

Comment 5

[[:Cww]]

Checkup bar?
Feedback day?
Free support day?
We'll work weekends to make your life better... day?
Help desk?

Comment 6

[Matej Novak [:matej]]

Hey,

I really like "Awesome Bar," I just wonder if people will get it. I think you'd probably need to do something like "Firefox Awesome Bar Event." I also quite like "Firefox Clinic." Makes it sound like they're going to learn some cool skills and inside information. That's my favorite of the suggestions so far.

Here are some other options, plus some copy to go along with it. Let me know what you think:

Firefox Check-in

Firefox Help Day

Firefox Helps

Firefox Open Clinic

Inside Firefox

Firefox Help Desk (like that from comment 5)

Firefox One on One

Firefox Solutions

Ask Firefox

Straight from the Fox

[SHORT COPY]
In-person, in-depth Firefox support.

[LONGER COPY]
Having problems with Firefox? Join us at the Mozilla San Francisco office for in-person, in-depth support.

Comment 7

[Verdi [:verdi] Best to slack me]

Firefox Help Desk is the name of my youtube channel so I'm partial to that one. I really like both versions of the copy.

Comment 8

[Verdi [:verdi] Best to slack me]

OK, after talking to everyone we decided on "Firefox Clinic"

Comment 9

[Verdi [:verdi] Best to slack me]

Thanks Tara and Matej!