T-shirts for helpers at the support event

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
6 years ago
6 years ago

People

(Reporter: verdi, Assigned: Rhonda Spencer)

Tracking

Details

(Whiteboard: Due: 3/1, URL)

Attachments

(4 attachments, 2 obsolete attachments)

(Reporter)

Description

6 years ago
The support team is going to hold an event for Firefox users in the San Francisco office on March 24th. It's inspired by Apple's "Genius Bar" and you can read more about it here - https://wiki.mozilla.org/Support/Goals/Launch_the_pilot_Genius_Bar_event

I filed bug 725491 for help with a title and copy which may also be helpful for this.

We'd like t-shirts for Mozillians to wear on the day of the event that will identify them as the people to talk to (similar to how Apple does it in their stores).

Comment 1

6 years ago
Hi there.  Thanks for reaching out.

Is there a reason why we'd need a new t-shirt vs. existing Firefox ones? 
Meaning, we can put FF logo on the front (no new design) and desired copy on the back to tie it into the event.  Please advise.  Thanks
(Reporter)

Comment 2

6 years ago
That will work. No need for anything super fancy.

Comment 3

6 years ago
Ok great.
Depends on: 725491

Comment 4

6 years ago
Rhonda, would love your help here too.

we'll need a mockup and files to send to the printer for:

* FF log on the front
* copy (as defined by the copy bug) on the back.

Verdi, can you please let me know when the hand-off deadline is to get these printed in time for the event?  I suggest connecting with Staples, contact:  kim.duffy@staplespromoproducts.com  They can help you.
Assignee: tshahian → rspencer
Status: NEW → ASSIGNED
(Assignee)

Comment 5

6 years ago
Hi Tara--
Sure. I remember that there was an issue with the last FF logo we tried to do in CMYK. I believe either Lee Tom or Sean had a logo that they specifically used for printing tshirts with, if Im remembering correctly. Can we get that logo for this project?
--rhonda
(Assignee)

Comment 6

6 years ago
Hey Tara--
Any word on getting this Tshirt logo from Lee?
:)
--rhonda

Comment 7

6 years ago
Hiya guys, 
This is a logo file Sean set up for CMYK:
http://cl.ly/1H133P1O3Z1x20362q0F

I believe it's the one we submit in final art for printing.
(Assignee)

Comment 8

6 years ago
Great thanks Lee!
:)
--rhonda
(Reporter)

Comment 9

6 years ago
(In reply to Tara (musingt) from comment #4)
> Rhonda, would love your help here too.
> 
> we'll need a mockup and files to send to the printer for:
> 
> * FF log on the front
> * copy (as defined by the copy bug) on the back.
> 
> Verdi, can you please let me know when the hand-off deadline is to get these
> printed in time for the event?  I suggest connecting with Staples, contact: 
> kim.duffy@staplespromoproducts.com  They can help you.

Hi Tara,
If we stick to the Firefox logo on front and some text on the back, they said they'd need everything by March 1st.
Status: ASSIGNED → NEW

Comment 10

6 years ago
Thanks.  Rhonda... please note the deadline and let us know if you have any questions.
Status: NEW → ASSIGNED
Whiteboard: Due: 3/1
(Assignee)

Comment 11

6 years ago
No problem. As soon as I get copy for the back I will start. :)
Rhonda
(Reporter)

Comment 12

6 years ago
FYI, I told the t-shirt people that these shirts http://store.americanapparel.net/2001.html were ok (we're apparently using these shirts for something else).
Status: ASSIGNED → NEW

Comment 13

6 years ago
thanks,  american apparel is pretty standard.  no worries there.  but if there's a particular color you're going with, it would help to know that
Status: NEW → ASSIGNED
(Reporter)

Comment 14

6 years ago
(In reply to Tara (musingt) from comment #13)
> thanks,  american apparel is pretty standard.  no worries there.  but if
> there's a particular color you're going with, it would help to know that

I'm not sure I have a preference. I was thinking something bright that would stand out but I was thinking you guys probably have some brand guidelines about what is ok and what isn't. Maybe a blue like Lapis, Royal or Teal? Or brighter like Gold and Sunshine?
Status: ASSIGNED → NEW

Comment 15

6 years ago
T-shirt colors are flexible... but might be best to go with a darker color.  it's up to you...we've had t-shirts of varying colors depending on the use case and audience.  Rhonda can make some recommendations based on the american apparel line.

weird:  for some reason I keep changing status of the bug to "assigned" and every time you respond it goes back to "new" :)
Status: NEW → ASSIGNED

Comment 16

6 years ago
We're focusing on poppy, navy and lapis for a big upcoming shirt order. I'd strongly suggest picking one of those.

Thanks!
(Reporter)

Comment 17

6 years ago
Ok cool - lets go with Poppy then.
(Assignee)

Comment 18

6 years ago
Hey guys--
Im waiting for copy for the back of this shirt to get started. Any idea when it might be ready? Im out on Friday so if I can get it tomorrow that would be ideal.
Thanks!
:)
--rhonda
Hi Rhonda. The copy is being discussed in bug 725491. Looks like "Firefox Help Desk" was the most recent favorite, but I'm not sure if it's been settled on. Hopefully we get it to you soon so you can get going on the shirts.
(Assignee)

Comment 20

6 years ago
OK, thanks.
:)
--rhonda
(Reporter)

Comment 21

6 years ago
We decided on "Firefox Clinic"
(Assignee)

Comment 22

6 years ago
Created attachment 599360 [details]
American Apparel Tee in "Poppy"
(Assignee)

Comment 23

6 years ago
Created attachment 599365 [details]
FF Help Tee design on Poppy shirt, proof 1

hey guys--
Here is the FF logo and "Firefox Clinic" text on the back in the American Apparel color "poppy" tee.

Let me know what you think.
:)
--rhonda
(Reporter)

Comment 24

6 years ago
I think the shirts look great. But since we are going to call the event Firefox Clinic we were thinking we could name the helpers something like "Doctor of Firefoxology"
(In reply to Verdi from comment #24)
> I think the shirts look great. But since we are going to call the event
> Firefox Clinic we were thinking we could name the helpers something like
> "Doctor of Firefoxology"

I would probably stick with Firefox Clinic to help with name recognition, since this is the first one of these, but if you'd like something different for the back, I can try to come up with some options tomorrow. I just want to make sure we're not using anything too cutesy or overly clever. I probably would have approached the naming a bit differently if I had known you wanted a different name on the shirts. As it is, I don't want to force something that just happens to fit with the clinic theme.
(Reporter)

Comment 26

6 years ago
(In reply to Matej Novak [:matej] from comment #25)
> I probably would have approached the naming a bit differently if I had known
> you wanted a different name on the shirts. As it is, I don't want to force
> something that just happens to fit with the clinic theme.

Ok, never mind. It was just an idea that popped up in irc as we were looking at the shirt.

Comment 27

6 years ago
This looks good, thanks Rhonda. 

Two quick thoughts from me:
- can you add the Mozilla Firefox wordmark to the left sleeve? That's our standard for t-shirts now.
- it feels like the back is a little empty. Michael, is there any other text we could add there to flesh it out?
(In reply to John Slater from comment #27)
> - it feels like the back is a little empty. Michael, is there any other text
> we could add there to flesh it out?

A few ideas from me:

• use the other bit of copy below Firefox Clinic: "In-person, in-depth support."

• use a tweaked version of that: "In person. In depth. In our office."

• add a different line of copy below the name: "How can I help?"

• give the person wearing the shirt a title, as suggested in comment 24: Authorized Clinician

Any of those options work?
(Reporter)

Comment 29

6 years ago
(In reply to Matej Novak [:matej] from comment #28)

I like "In-person, in-depth support." and "How can I help?"
(Reporter)

Comment 30

6 years ago
The sumo team talked this morning and we'd like the back to say, "Firefox Clinic" and below that, "I'm here to help"
(Assignee)

Comment 31

6 years ago
Created attachment 600991 [details]
FF Help Tee design on Poppy shirt, proof 2

hey guys--
Take a look at the new copy (on sleeve and on back) and let me know if you think this is good.
:)
thanks!
--rhonda
Attachment #599365 - Attachment is obsolete: true

Comment 32

6 years ago
Looks good to me. Only change from me, and sorry for not being more clear about this, is that the wordmark on the sleeve should actually be Mozilla Firefox, not just Mozilla.
Is there any way to visually separate the two lines? Maybe put "I'm here to help" in quotation marks or give each one a different weight, size or font? Something like that?
(Assignee)

Comment 34

6 years ago
Created attachment 601058 [details]
FF Help Tee design on Poppy shirt, proof 3

hey guys--
Here are two different versions of the copy on the back and sleeve.
let me know what you think.
:)
--rhonda
Attachment #600991 - Attachment is obsolete: true
(Assignee)

Comment 35

6 years ago
Created attachment 601059 [details]
FF Help Tee design on Poppy shirt, proof 3

Comment 36

6 years ago
Thanks for changing the wordmark. Both of these look good to me...will let the SUMO folks pick their winner.
Those look great. Thanks, Rhonda!
(Reporter)

Comment 38

6 years ago
(In reply to Rhonda Spencer from comment #35)
> Created attachment 601059 [details]
> FF Help Tee design on Poppy shirt, proof 3

Whoo! Let's go with this one (with the brackets).
(Assignee)

Comment 39

6 years ago
hey guys--
the final art files for the printer are here:
http://dl.dropbox.com/u/36432639/FF_support_tee_files.zip

Let me know if you need anything else for this.

Thanks!
--rhonda
(Reporter)

Comment 40

6 years ago
My only question is now about how much of what size shirts to get. We want 100 shirts but I'm not sure how to break that up by size. It feels like we can always use more small and medium sizes. Any suggestions?

My (totally uninformed) guess would be 40 small, 40 medium, 10 large and 10 x-large.
(In reply to Verdi from comment #40)
> My only question is now about how much of what size shirts to get. We want
> 100 shirts but I'm not sure how to break that up by size. It feels like we
> can always use more small and medium sizes. Any suggestions?
> 
> My (totally uninformed) guess would be 40 small, 40 medium, 10 large and 10
> x-large.

Not sure about the numbers, but would it also make sense to break them up between men's and women's cuts?
(Reporter)

Comment 42

6 years ago
(In reply to Matej Novak [:matej] from comment #41)
> Not sure about the numbers, but would it also make sense to break them up
> between men's and women's cuts?

The AA page says this is unisex cut. But I'm all for having a different shape shirt for women. Is there one we typically use?
(Reporter)

Comment 43

6 years ago
Cheng says 20 small, 30 medium, 30 large, 20 x-large. Any other opinions?

Comment 44

6 years ago
I'll stress that it's up to you guys, but in my experience the most popular men's sizes tend to be M & L. If you're including women in this batch then it would be good to add more to the S & M, of course. (Although ideally there would be specific women's cut shirts in there too.)

Anyway, it's totally up to you guys but that's my take.
(Reporter)

Comment 45

6 years ago
Thanks for all of your help! I think we can close this now.
Status: ASSIGNED → RESOLVED
Last Resolved: 6 years ago
Resolution: --- → FIXED
(Reporter)

Comment 46

6 years ago
Created attachment 604920 [details]
Mockup of printed shirt

Do the size and placement of things look right in this mockup? I have to let them know asap. Thanks!

Comment 47

6 years ago
Looks good to me, thanks Michael.

Comment 48

6 years ago
Hi Tara,

would it be possible to get the original files for these T-shirts in case we want to produce more?

Thanks!
Rosana
(Reporter)

Comment 49

6 years ago
These are the files I have. I think they are the ones used to print the shirts http://people.mozilla.org/~mverdi/files/firefoxclinic/FF_support_tee_files.zip

Comment 50

6 years ago
Thank you Michael, this is great!
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