726681 - [bedrock] Devices Landing Page: Tag with Webtrends Custom Tags

Status: RESOLVED FIXED

(Websites :: Web Analytics, task)

Description

[Laura Forrest]

Hi Brad - We'd like to track the "clicks" on each of the BFBs (Big F-ing Buttons), and panels within this new landing page. 

Preview: https://bugzilla.mozilla.org/attachment.cgi?id=595320&action=edit

Essentially we'd like to be able to see:

1. How many views, or even "clicks," each panel got (Mobile, Add-Ons, Sync, etc). 
2. How many clicks each CTA got within each panel. Note that there are multiple CTAs within the Add-On panel. 

Please provide the code that Webdev will need - if you already have this recorded within a Wiki, simply point to that standard, and the devs can take it from there. Note that this is sort of like 5 webpages within one.

Will a custom report need to be created to see this data? 

Timing: Within the next week, by 2/20. Thanks!

Comment 1

[Bradley Gross]

I don't believe we currently have a standard for this.  Let's iron out some details on Wednesday.

Comment 2

[Bradley Gross]

Attachment: Tagging Document

Here are some questions and assumptions I have made.  Please have a look and let me know.  Also, it may better to approach this from a reporting stand-point.  We will probably need at least a couple of custom reports.  What are you looking to report on?

Comment 3

[Laura Forrest]

Attachment: Tagging Document Reviewed

Comment 4

[Laura Forrest]

Thanks for the quick turn-around!  I've added my comments, highlighted, in the doc attached. 

We simply want to measure impressions and clicks, meaning, how often each pane is seen, and how many clicks each link gets. Really basic stuff. 

Putting this info into one report would be great.

Comment 5

[Bradley Gross]

What do you envision this report to look like?  A quick matrix should be fine.

Comment 6

[Laura Forrest]

(In reply to Bradley Gross from comment #5)
> What do you envision this report to look like?  A quick matrix should be
> fine.

It would be nice to have a report with the following:

Rows: 
Desktop
Mobile
Tablet
Addons
Sync

Columns:
Impressions/Page Views/Views on each pane (see Rows above)
Clicks to each link within each pane
CTR% for each link

Comment 7

[Laura Forrest]

Other notes: Impressions would be collected per panel.

Comment 8

[Bradley Gross]

Attachment: This doc contains the custom tags for the devices page

Please validate that the parameters set in this document will fulfill your reporting needs.

Comment 9

[Bradley Gross]

Attachment: Mozilla Tagging Document

Comment 10

[Laura Forrest]

Brad - This looks great go, thanks!

Craig - Please implement this as part of building the page so we can keep close tabs on how this page performs. Can you ping Brad once the page is on staging, so he can verify?

Comment 11

[Laura Forrest]

Re-opening this so Craig can implement once the page is ready to be coded.

Comment 12

[Laura Forrest]

Hey Brad - We changed some of the Add-ons around on that specific panel - please take a look at the final PSD in Bug 713673 and update tagging here. 

Can you also provide any other set of instructions that will help Craig implement? Please include those details here.

Comment 13

[Bradley Gross]

If the user can download products directly from this page please include the following META tag in the page header:
<META name="WT.z_pdp" content="firefox;firefox_android;" />

On the Desktops & Laptops panel:
On the impression add the following Javascript call: 
dcsMultiTrack('WT.z_panel','Desktops & Laptops','WT.dl',98);

On the upgrade button click:
dcsMultiTrack('WT.z_panel','Desktops & Laptops','WT.z_cta','download firefox','WT.z_convert','downloadfirefox','WT.dl',99);


On the Smartphones panel:
On the impression add the following Javascript call: 
dcsMultiTrack('WT.z_panel','Smartphones','WT.dl',98);

On the button click:
dcsMultiTrack('WT.z_panel','Smartphones','WT.z_cta','Get Firefox for Android','WT.z_convert','Get Firefox for Android','WT.dl',99);


On the Tablets panel:
On the impression add the following Javascript call: 
dcsMultiTrack('WT.z_panel','Tablets','WT.dl',98);

On the button click:
dcsMultiTrack('WT.z_panel','Tablets','WT.z_cta','Get Firefox for Android','WT.z_convert','Get Firefox for Android','WT.dl',99);


On the Favorite Add-ons panel:
On the impression add the following Javascript call: 
dcsMultiTrack('WT.z_panel', 'Favorite Add-ons', 'WT.dl', 98);

On the various button/link clicks:
dcsMultiTrack('WT.z_panel','Favorite Add-ons','WT.z_cta','Browse Add-ons','WT.dl',99);
dcsMultiTrack('WT.z_panel','Favorite Add-ons','WT.z_cta','Adblock Plus Desktop','WT.dl',99);
dcsMultiTrack('WT.z_panel','Favorite Add-ons','WT.z_cta','Adblock Plus Mobile','WT.dl',99);
dcsMultiTrack('WT.z_panel','Favorite Add-ons','WT.z_cta','No Script Desktop','WT.dl',99);
dcsMultiTrack('WT.z_panel','Favorite Add-ons','WT.z_cta','No Script Mobile','WT.dl',99);
dcsMultiTrack('WT.z_panel','Favorite Add-ons','WT.z_cta','Speed Dial Desktop','WT.dl',99);
dcsMultiTrack('WT.z_panel','Favorite Add-ons','WT.z_cta','Speed Dial Mobile','WT.dl',99);


On the Sync Your Gadgets panel:
On the impression add the following Javascript call:
dcsMultiTrack('WT.z_panel','Sync Your Gadgets','WT.dl',98);

On the button click:
dcsMultiTrack('WT.z_panel','Sync Your Gadgets','WT.z_cta','Sync Your Gadgets','WT.dl', 99);

When the tagging is complete please assign bug back to me me for validation.

Note:  The page will have to contain the standard webtrends beacon as well.

Comment 14

[Craig Cook (:craigcook)]

This page went live (including webtrends) a while ago, I just forgot to resolve it. Have we confirmed that WT is receiving data from the page now that it's been in production for a while?

Comment 15

[Laura Forrest]

Yes - thanks for resolving fixed!