749817 - Fx 13 Copy Review

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Mesa [:lmesa] [:lvmesa]]

Hi Matej--

Have a few things for you to help out with for Fx 13 collateral. You can read more about the background of the features and what we want to do here: https://docs.google.com/document/d/1yP991n9tmrAoFQdZ36zcaBPUivF_t_ltPNa8MwV6fTU/edit

We'd love for you to:
-WN Page: Help writing a headline, subheadline and/or blurb. [see doc]
-Review Feature blurbs for /features [see doc]
-Review / Shorten blurb for /central [see doc]
-Review/Edit: About:Home Snippets    [see doc]

Would be great to have these for May 4th so we can head to webdev the following week. 

Thanks!

Comment 1

[Matej Novak [:matej]]

Hey. I've made some edits to the Gdoc and I'll post some copy for the WN page here over the next couple of days.

Comment 2

[Matej Novak [:matej]]

How's this for the What's New page?


[HEADLINE]

Get to your next task faster than ever


[COPY]

See how the new features in Firefox help you browse faster and more efficiently.

New tab »

Home page »

SPDY »

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to Matej Novak [:matej] from comment #2)
> How's this for the What's New page?
> 
> 
> [HEADLINE]
> 
> Get to your next task faster than ever

+1
> 
> 
> [COPY]
> 
> See how the new features in Firefox help you browse faster and more
> efficiently.
> 
> New tab »
> 
> Home page »
> 
> SPDY »

We can take out SPDY for this one since the video doesn't mention it. Also, are you envisioning these links as the learn mores? Just worried that in the context of the page people won't realize, so maybe something like "Learn more about "new tab" >>

Comment 4

[Matej Novak [:matej]]

(In reply to Laura Mesa [:lmesa] [:lvmesa] from comment #3)
> 
> We can take out SPDY for this one since the video doesn't mention it. Also,
> are you envisioning these links as the learn mores? Just worried that in the
> context of the page people won't realize, so maybe something like "Learn
> more about "new tab" >>

That's a good point. Those links could be clearer and more overt. Might make sense to put them after the video as well so users have already been exposed to the features. Here's what I'm thinking:


[HEADLINE]

Get to your next task faster than ever


[COPY]

See how the new features in Firefox help you browse faster and more efficiently.

[VIDEO EMBED]

Learn more about the New Tab feature »

Learn more about our redesigned home page »

Comment 5

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to Matej Novak [:matej] from comment #4)
> (In reply to Laura Mesa [:lmesa] [:lvmesa] from comment #3)
> > 
> > We can take out SPDY for this one since the video doesn't mention it. Also,
> > are you envisioning these links as the learn mores? Just worried that in the
> > context of the page people won't realize, so maybe something like "Learn
> > more about "new tab" >>
> 
> That's a good point. Those links could be clearer and more overt. Might make
> sense to put them after the video as well so users have already been exposed
> to the features. Here's what I'm thinking:
> 
> 
> [HEADLINE]
> 
> Get to your next task faster than ever
> 
> 
> [COPY]
> 
> See how the new features in Firefox help you browse faster and more
> efficiently.
> 
> [VIDEO EMBED]
> 
> Learn more about the New Tab feature »
> 
> Learn more about our redesigned home page »



This looks good--Thanks Matej! I think this is all we needed--lets pass this on to Lee to work on the graphic portion ;)