809236 - [Social APICampaign] promo on first run page

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Laura Forrest]

Add a callout somewhere with a cta to enable, en-US only

Comment 1

[Laura Forrest]

We'll need this page in the following locales: en-US, pt-BR, ml, es_ES, es_AR and es_MX

The following locales use a different style First Run page, screenshot attached: 

es_ES
pt_BR
ml
es-AR
es-MX

Please create a creative treatment that will work on the en-US page: 

http://www.mozilla.org/en-US/firefox/16.0/firstrun/

and another that will work on those other locales -- example:

http://www.mozilla.org/es-ES/firefox/16.0/firstrun/

Comment 2

[Laura Forrest]

Attachment: Non en-US First Run Page

Comment 3

[Laura Forrest]

Attachment: en-US First Run Page

Comment 4

[Matej Novak [:matej]]

Copy:

Make Firefox more social

Turn on Facebook Messenger now »

Comment 5

[Matej Novak [:matej]]

Looks like the Messenger copy is going to go on a button, so let's take the "now" off to be a little shorter. I also wonder if we should change the first line to "Make it social" to follow the structure of "Keep in touch." Here's how it would look:

Make it social

Turn on Facebook Messenger »

For the non-EN version of this page, I think we agreed to just remove the current Facebook promo and replace it with "Turn on Facebook Messenger"

Laura, how do those look to you?

Comment 6

[Ty Flanagan]

Attachment: Firefox First Run Page - Social API Promo (PNG)

Comment 7

[Ty Flanagan]

Attachment: Firefox First Run Page - Social API Promo (PSD)

Here is the PSD file zipped up

Thanks Matt!

Comment 8

[Laura Forrest]

Additional WebDev Requirement: This promo should only show to Firefox 17 users or above, since it's not in any version before 17.

Comment 9

[Ty Flanagan]

Attachment: Social API - Custom FR page

This page design and layout was slightly adjusted to better focus on the social API. Instead of just replacing a promo below the video, we introduced a new section above the main content area within the FR page which keeps the new content above the fold.

PSD here:
https://www.dropbox.com/s/u83kuogy7pq9iq1/ffx_FirstRun_SocialAPI.psd.zip