815233 - Implement Google Analytics on https://blog.mozilla.org/

Status: RESOLVED FIXED

(Websites :: Web Analytics, task)

Description

[Mark LaVine [:mlavine]]

Full website address
The Mozilla Blog: https://blog.mozilla.org/

Explain the goal and use-case of having web analytics on this website.
- We'd like a better idea of how readers get to the site and how many people see each post
- Use Case: Over the course of several releases, we could see how popular each release announcement post was (measured in # of people who land on that announcement page)

Do you have requirements to track user interactions on your website?
What we'd like to track:
- a measure of how many people land on each page
- a measure of how they get there (who links to the page?)
- Heatmaps - which sections of the page garner the most attention (measured in time and clicks)

Define the people who should have access to the reports.
Mark LaVine ([e-mail])
Valerie Ponell ([e-mail])
Leslie Nakajima ([e-mail])
Erica Jostedt ([e-mail])
Mike Manning ([e-mail])

Comment 1

[Mark LaVine [:mlavine]]

can you also provide access to the following people (now cc'd on the bug too):

Shannon Prior: [e-mail]
Paul Jarratt: [e-mail]
Barbara Hueppe: [e-mail]
Mardi Douglass: [e-mail]
Eric Eitel: [e-mail]
Karolina Shaw: [e-mail]

Comment 2

[Mark LaVine [:mlavine]]

Please also grant access to Laura Forrest ([e-mail]) and Sam Mott ([e-mail])

Comment 3

[Chris More [:cmore]]

All blogs hosted at blog.mozilla.org should be using the following code that needs to be inserted into the Wordpress template just before the closing </head>:

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-36116321-4']);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

Comment 4

[Chris More [:cmore]]

Google has been emailed to enable this account as premium. We will have one web property for all of blog.mozilla.org and then a separate profile and filter for each wordpress instance.

Each blog instances will need the code from comment 3 and then the following steps will need to be done for each specific blog instance:

https://intranet.mozilla.org/Webanalytics/Google_Analytics#Creating_Profiles_for_sub-sites_within_a_domain

A few blog instances have been created as profiles and you should check to see if the profile is already created before creating a new one. All of the instances will use the exact same code and the only difference will be the filtering on Google Analytics side.

Comment 5

[Chris More [:cmore]]

Premium is enabled for this account.

Comment 6

[Craig Cook (:craigcook)]

I've added the GA code in r111545, just need IT to push to production.

Comment 7

[Chris More [:cmore]]

All users have been added to Google Analytics, it is pushed to all of the blogs, and we are set! Thanks, Craig and everyone else. Please log into www.google.com/analytics with your @mozilla.com email. If your password doesn't work, submit a mozilla.service-new.com request under "other user requests" asking to have your @mozilla.com Google Apps account password reset.