818917 - [Flicks] Stickers for Flicks 2013 contest

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Chelsea Novak [:chelsea]]

Due date: Jan 11

Direction to come from Brand team. To be sent out with other flicks swag to reps or as a part of film school outreach.

More info to come  - Kristin, Arcadio, please feel free to add direction about stickers here.

Comment 1

[Tara (musingt)]

Is the intention to have design files or printed stickers at this time? please provide the deadline for the design file. thanks.

Comment 3

[Chelsea Novak [:chelsea]]

Deadline for the design file is 1/11.

Tobi's ideas from the other bug: 

Idea:
The sticker can be something more creative, more playful then the postcard. Also the format can be anything. Think of something that people will like to stick onto their laptop computers! Maybe something smart, relating to movies in general but with the Flicks looks.

Creative direction:
- Use Flicks logo
- Flicks wordmark
- URL

See creative brief & due dates in main bug "[Flicks] Assets for Film-School Mailings: Brief" https://bugzilla.mozilla.org/show_bug.cgi?id=822301

Comment 4

[MT]

Attachment: Flicks_stickers_example

Went with two standard dimension sizes for the stickers > 120x120mm and 50x148mm, along with a more out of the box die cut popcorn bag sticker...thought it could be fun and quirky.

Comment 5

[Chelsea Novak [:chelsea]]

Love the popcorn!

Comment 6

[Lee Tom]

+1 for the popcorn! 
Matt, would it look proper to center the logo on the 'bag' based on the lens instead of the center-point of the whole logo? It looks a bit off-set to the left.

Comment 7

[Matej Novak [:matej]]

Popcorn! Love it!

Comment 8

[MT]

Attachment: popcorn_sticker

Good point Lee, I've updated this one to be centred by the lens.

Comment 9

[MT]

Attachment: 120x120_sticker

updated 120x120 sticker with a centre lens as well.

Comment 10

[Matej Novak [:matej]]

We're all loving the popcorn bag sticker and we're wondering if we could get an actual custom popcorn bag made for Flicks events. Chelsea or Tobi, could you look into the cost and feasibility of that?

Comment 11

[Kristin Baird]

Adding Lizz.....she's handling all swag so she can look into the popcorn bag.

Lizz, would be cool to have at SxSW

Comment 12

[Tobias Leingruber (@tbx)]

Yeah, Flicks popcorn bags would be cool. Would be another bug. Renting popcorn machines for bigger events is fun as well. Here's Firefox with one last year: http://www.flickr.com/photos/tobimcfly/7536756918/in/set-72157630499330612

Matt, 2 comments on the design of the popcorn-sticker:
- Right not the borders around the single popcorns have different widths. I *think* it would look better if they all had the same border-witdh. But just saying. It's your design, of course.
- Is your thinking to create those stickers in a custom-shape? I'd like that. If we do so, I'd also suggest to replace the sharp edges on the left and right with round-ones. Makes it look more like one piece to me. But again - Just a thought. It's your design.

Note to all: In my experience stickers in custom-shape are really expensive and more complex to get made, so I'd suggest to only have those printed in the U.S., not globally. For global printing I'd use the square one, most online print services can print those easily.

Comment 13

[MT]

Attachment: popcorn_sticker_v2

Slight variation on the popcorn sticker based on some of Tobias' suggestions.

Comment 14

[Matej Novak [:matej]]

Thanks Matt. Which version do you like better?

I think the heavier stroke on the popcorn is OK, but I preferred the sharper edges on the bottom. It looked more like a bag to me in that one.

Comment 15

[MT]

I'm leaning towards the sharper edge one myself, but maybe I can find an in-between and add very slight rounded edges at the bottom as a 3rd option.  I think the idea is there, but I do plan to clean some things up before it gets printed.

Comment 16

[Tobias Leingruber (@tbx)]

Defnetly your choice Matt! Your design :)

The Flicks team will provide you general feedback on design things hopefully on Monday, stay tuned.

Comment 17

[Lizz Noonan - she/her (:lizzn)]

Hi Matt, our team generally liked the sharper edges. Could you post or send me the EPS file for the Popcorn and other stickers whenever you can? Thanks!

Comment 18

[MT]

Hi Lizz, that's not a problem, I can provide the sharper edged version.  I will have those finalized print ready assets for you tomorrow.

Comment 19

[Lizz Noonan - she/her (:lizzn)]

Thank you Matt! I'll keep an eye out for the update to this bug. Could please you let me know the dimensions of the Popcorn sticker as well?

Comment 20

[Lizz Noonan - she/her (:lizzn)]

*could you please

Comment 21

[MT]

Attachment: popcorn_sticker_print

Comment 22

[MT]

Attachment: 148x50mm_sticker_print

Comment 23

[MT]

Attachment: 120x120mm_sticker_print

Comment 24

[MT]

Hi Lizz,

I've just attached 3 print ready PDFs for the 3 sticker designs.  The popcorn sticker I currently have sized at 2.5x3.5in...although it is an irregular shape which I've intended for it to be a die-cut if possible.  You will also notice on the square and rectangle shaped stickers there is a bleed accounted for on these within the PDF, so it may looks slightly strange when viewing...roughly 3mm on all sides will be cut off.

Comment 25

[Lizz Noonan - she/her (:lizzn)]

These look great, Matt! Thanks so much. Can you please send me the Vector EPS files so I can get printing quotes and the like? They won't even quote without the EPS files, because they need to know the color breakdown.

Comment 26

[MT]

Thanks! glad you're liking them.  Here is a link to the 3 .eps print ready files.  Please let me know if you need anything else.

http://cl.ly/26171C3N2l3w