822301 - [Flicks] Assets for Film-School Mailings: Brief

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Tobias Leingruber (@tbx)]

[Flicks] Assets for Film-School Mailings: Brief

***Project Goal

Inform selected Film-Schools (globally) about Firefox Flicks 2013


***Project Background

Firefox Flicks 2013 is a campaign targeted at engaging the Firefox contributor community and Mozilla reps to drive a film-creation process that builds awareness of and excitement for Firefox OS. As part of our outreach to let people know about Firefox Flicks we are going to be sending a packet of information to Film Schools around the world. Below outlines the information we’d like to include in the film school mailers. We’d like to see one system that includes all of the pieces. Keep in mind that these pieces will be also used as stand alone pieces for community events and other activities.
We will likely be printing in multiple locations. The US mailers in the US, Europe mailers in Germany and LatAm mailers likely in Brazil.

Pieces include:
- Postcards
- Posters
- Stickers
- Letter
- Envelope
(Individual bugs coming, to be blocking this one)


***Target Audience

Film students and teachers (Teachers might be interested in this as semester projects)



***Primary Message

Firefox Flicks, a global short-film competition is back with amazing prizes.


***Secondary Messages

- Submit your short-film, letting the world know how to "Get mobilized"
- Firefox OS
- Get noticed by celebrity judges
- Enter early for a chance to win an early prize

- Submission site opens on 2/XX/13

***Call to Action

Create and submit a short-film.



***Thoughts and Feelings

We want a mailing that will engage and inspire consumers so that they want to go out and create their own video.

***We want to communicate that we’re passionate and respectful of their talent and the future of the mobile web simultaneously.

Establish Flicks as a thoughtful film competition that values the energy and talent needed to produce inspiring stories. And we intend to reward the filmmakers that inspire us.

Additionally
- We want contestants and voters to be impressed with the quality of past entries, respectful of the contests objectives and giddy with potential prizes
- We want contestants to feel inspired by the website design, contest opportunity and prizes to develop quality film in support of a tight Firefox OS story
- Motivated and equipped with the all information needed to create great, unique Firefox OS films
- We want to pique the curiosity of all visitors to any of the Flicks properties that support the Firefox OS and motivate them to try it



***Mandatory Elements

Firefox Flicks logo, Call to action, URL http://firefoxflicks.org



***Due Dates
Creative due date: xxxx
Print-shop order date: xxxx
Mailings go out on: 1/22/13 (preferrably)