822306 - [Flicks] Assets for Film-School Mailings: Postcards

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Tobias Leingruber (@tbx)]

Postcard: 2-sided, postcard will also be used for general promotion and handed out at community events. These will be localized. 

Two sizes:
- US: 101,6 x 152,4 mm
- Format elsewhere: 105 x 148 mm (Final size, excluding edge-bleeds) is the standard postcard format (Din A6) in most countries outside the U.S.
- First side: Graphic promoting Flicks
- Second side: Includes basic information about Flicks, when the contest opens, when it closes, a sentence on the theme: Firefox OS, URL and a CTA.

See creative brief & due dates in main bug "[Flicks] Assets for Film-School Mailings: Brief" https://bugzilla.mozilla.org/show_bug.cgi?id=822301

Comment 1

[Matej Novak [:matej]]

Here's some copy for this:


Bring the small screen to the big screen

Enter Firefox Flicks, a global video contest about the power of mobile, and inspire others to get mobilized.

The contest opens February 13 and runs until the end of July. Visit the site today to read the creative brief and start thinking about your flick.

Comment 2

[MT]

Attachment: Flicks_postcard_example

A front and back example of a 148x105 size postcard

Comment 3

[Lizz Noonan - she/her (:lizzn)]

Feedback from Flicks Creative Review:

-  Change CTA from "start thinking about your Flick right now" to  something else. E.g: "start creating your Flick right now"
- We were wondering if we could have a sentence about the in-between-deadlines.

[maybe something along those lines:
Get started now (submitting your film early increases your chances to win).
Find out more: firefoxflicks.org]

- Replace Prominent date "contest opens Feb 13th" with "Deadline July 31st" (We think that will be the date of most importance)
- A hard deadline, rather than "EO July"

Comment 4

[Matej Novak [:matej]]

New copy (with updated headline, per my recent email to the group):


You're the director. Mobile is the star.

Enter Firefox Flicks, a global video contest about the power of mobile, and inspire others to get mobilized.

The contest closes July 31, but get your flick in early for extra chances to win.

Visit the site today to read the creative brief and start making your flick.

firefoxflicks.org

Comment 5

[Lizz Noonan - she/her (:lizzn)]

Hi Matt, could you please change the headline on this to, "Get Your Film Seen by Millions"?

Thanks!
Lizz

Comment 6

[Matej Novak [:matej]]

(In reply to Lizz Noonan from comment #5)
> Hi Matt, could you please change the headline on this to, "Get Your Film
> Seen by Millions"?
> 
> Thanks!
> Lizz

Let's follow the capitalization of the other ones, so only the G on Get should be uppercase. Thanks.

Comment 7

[Lizz Noonan - she/her (:lizzn)]

(In reply to Matej Novak [:matej] from comment #6)
> (In reply to Lizz Noonan from comment #5)
> > Hi Matt, could you please change the headline on this to, "Get Your Film
> > Seen by Millions"?
> > 
> > Thanks!
> > Lizz
> 
> Let's follow the capitalization of the other ones, so only the G on Get
> should be uppercase. Thanks.

Oh, good call. Thanks for catching, Matej. Matt - same goes for the posters.

Comment 8

[MT]

Attachment: 6x4_FlicksPostcard_back_v2

Comment 9

[MT]

Link to print ready files for 'Get your film seen by millions' version:

https://www.dropbox.com/s/3t5v488xkqmcm1g/FlicksPostcard_back_v2_PRINT.zip