To be scoped at work week once we have a clearer design direction.
Re-assigning to Erika. Erika, I wanted to draw your attention to the way Upworthy writes headlines – http://www.upworthy.com/all-7-billion They immediately capture your attention. While long, I think that's okay; I like how they are conversational and have a lot of personality. They clearly tell you what topic to expect within the link without giving it all away (still suspenseful). Not sure if you think we might be able to do something similar – at the very least, more exciting than "Poster" – with our teaching kit resources? I'd love to push this a little more! The other copy requirements we have will be deciding upon some of the user-facing terminology and action verbs.
Closing this - no longer relevant.