983388 - (Glow2014Creative) Glow 2014 Design + Copy

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Ben (:bensternthal)]

>>Project/Request Title:
Glow 2014

>>Project Overview:
Glow 2014 is a re-launch of the original glow campaign for the Australis launch.

>>Creative Specs & Deliverables:
I expect the deliverables for this project will be:
- PSD comps for the major interactions and possibly the visualizations
- A Google Doc for the copy.

>>Launch Date:
2014-04-23

>>Creative Due Date:
2014-03-21

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
[e-mail]

Comment 1

[Ben (:bensternthal)]

Note John has already been in meetings on this and we are actively working on this project.

Comment 2

[Sean Martell]

DONE!

http://people.mozilla.org/~smartell/australis/glow2-03282014.psd

Be sure to look at the Layer Comps set up to avoid the lolconfusion of the layer sets. 

LAYER COMPS HOLD THE KEY TO KNOWLEDGE.

Comment 3

[Ben (:bensternthal)]

Re-opening as there are 2 things we need from Sean.

1. The responsive layout.
2. An icon for open graph (facebook)

Comment 4

[Lizz Noonan - she/her (:lizzn)]

Below is a high-level description of the Glow campaign, written by Matej. Please feel free to share where needed.


The Web We Want asks Firefox users to share their vision for the Web and help shape its future. It also allows them to watch, in realtime, Firefox downloads and any interactions with the site on an interactive map. That way they can see and learn more about the issues that matter most to users around the world.

Comment 5

[Sean Martell]

HEy all,

Here is the glow smartphone psd as seen on http://mozilla.seanmartell.com/glow/mobile/:
http://people.mozilla.org/~smartell/australis/glow2-smartphone-40-20-5c-320px.psd

Any questions/concerns - give a shout.

Comment 6

[Ben (:bensternthal)]

Sean - would you be able to get us the icon for open graph (facebook) by the end of this week.

AFAIK this is the last creative task we have,

Comment 7

[Ben (:bensternthal)]

Sean - can you advise on the Open Graph Icon.

Here are 2 options. 

1.
https://www.evernote.com/shard/s24/sh/d8318821-c412-409d-a191-c215be4d8cd1/d6a43e36d0931597b66a81d94ea75d7b

2.
https://www.evernote.com/shard/s24/sh/69814424-9165-405d-aa59-facc145f18b1/405c5830d46353e7ee6f84a155eedd3a

Comment 8

[Sean Martell]

I'd say #2 as this thumb may be small in certain usage scenarios.

Thanks!

Comment 9

[Ben (:bensternthal)]

Resolving - we do not have any outstanding copy or design.

Comment 10

[Ben (:bensternthal)]

Attachment: Screen Shot 2014-04-24 at 11.42.56 AM.png

Sean - testing how facebook renders the share image. It looks like depending on the view it crops the left and right. Which means no logo.

Should I create a new screenshot but center the FF logo in the center?

Comment 11

[Ben (:bensternthal)]

Attachment: Screen Shot 2014-04-24 at 11.48.44 AM.png

Example.

Comment 12

[John Slater]

Hi Ben. Thanks for catching and flagging this. The new screenshot with the logo in the middle (comment #11) looks like the right direction to me - it really helps to have the logo in there. Can you show what that will look like in the actual share window?

Comment 13

[Ben (:bensternthal)]

Attachment: Screenshot

Here is how it looks.

1. Upper left = share modal
2. Lower left = narrow feed - how it looks on my page
3. Lower right = wide feed - how it looks on my news feed

Comment 14

[Ben (:bensternthal)]

Let me know if this is good-to-go.

Comment 15

[John Slater]

Hey Ben. I asked Sean for a 2nd opinion...more to come very soon. Thanks!

Comment 16

[Ben (:bensternthal)]

No prob - if you want to have your design team take a whirl feel free. 

The image should be JPG and 2,000 x 1,000px (its big FB scales it down).

Comment 17

[Sean Martell]

Hey Ben, 

I think if we need to center the branding due to how they crop the thumbs, I'd prefer the logo lockup down near the bottom centered - that doable? Pretty much as is, but with the logo on bottom. It can overlap continents if need be.

Thanks!

Comment 18

[John Slater]

+1 to that, thanks Sean.

Ben, please let us know if you need Sean to make a mockup.

Comment 19

[Ben (:bensternthal)]

Actually can sean just create this image? I ask because this requires me to do this in HTML & CSS its probably better to do this using the original art.

If not I can work on it later this afternoon.

Comment 20

[Sean Martell]

This should do it: http://cl.ly/image/1W3x2K033O2A

Comment 21

[Ben (:bensternthal)]

Perfect thanks. I will add in and upload some screenshots of how this looks.

Comment 22

[John Slater]

Thanks guys!

Comment 23

[Ben (:bensternthal)]

Attachment: Screen Shot 2014-04-25 at 2.45.47 PM.png

Looks good I will call this resolved unless someone feels otherwise.

Comment 24

[John Slater]

Looks great. Thanks again for flagging this.