target the hierarchy / streamlining of user options
- it's important to make sure the site is understandable to what we think is our likely education / literacy levels
- streamline user activities (options)

simplify the marketplace menuing categories
- "flatten" the whole site/app
- reducing the number of levels

page redesigns : no new calls, css changes mostly and cosmetic (but performance enhancing) changes
- app details page (reorganize)
- search results
- home page

removing "new apps" listing

Need to analyze UA to detect Tarako on existing site (bug 983880 says regex: /Gecko 28\.1/)