1009779 - Come up with copy for snippet testing

Status: RESOLVED FIXED

(Mozilla Foundation Communications :: Copy Editing and Review, task)

Description

[hannah:hkane]

Due: May 20

Comment 1

[Matt Thompson (@OpenMatt :OpenMatt)]

* What's the status of this one?

Comment 2

[hannah:hkane]

Putting this in the current heartbeat. We should figure out what we're doing for the temporary snippet the week of the 23rd, since the fancypants snippet may not come until later. @Andrea - do you need anything for this? The approved list of CTAs from Drushka and Sackin perhaps?

Comment 3

[Andrea Wood [:andreawood]]

We are going to craft 4 test snippets for the week of June 23rd, assuming we have a landing page interface (simple signup form).

Here are the four lines of copy I like for the 4 snippets we should test (taken from: https://mofocomms.etherpad.mozilla.org/MakerPartyCTAs) Basically I picked two that are "fun" and two that are a little more straight-edge "education"-focused:

-- Think the internet is just a series of tubes? Think again. Teach and learn about the web with Maker Party
-- Cat videos are universal forms of communication. What else can the web give us? Learn more with Maker Party
-- Could you invent the next big thing? Learn, and teach others, about the web, with Mozilla's Maker Party
-- Care about privacy on the web? Step one to protect yourself is learning how the web works

Comment 4

[Andrea Wood [:andreawood]]

Updating these to pull them in line with the landing page flow:

-- Think the internet is just a series of tubes? Think again. Teach and learn about the web with Mozilla Webmaker and our global Maker Party
-- Cat videos are universal forms of communication. What else can the web give us? Learn more with Mozilla Webmaker and our global Maker Party
-- Could you invent the next big thing? Learn, and teach others, about the web, with Mozilla Webmaker and our global Maker Party
-- Care about privacy on the web? Step one to protect yourself is learning how the web works. Get to know the Web with Mozilla Webmaker and our global Maker Party

Comment 5

[Andrea Wood [:andreawood]]

For testing purposes we're using the following designations:

TEXT A: Think the internet is just a series of tubes? Think again. Teach and learn about the web with Mozilla Webmaker and our global Maker Party

TEXT B: Could you invent the next big thing? Learn, and teach others, about the web, with Mozilla Webmaker and our global Maker Party

TEXT C: Cat videos are universal forms of communication. What else can the web give us? Learn more with Mozilla Webmaker and our global Maker Party

TEXT D: Care about privacy on the web? Understanding how the web works can help you protect yourself. Get to know the Web with Mozilla Webmaker and our global Maker Party