1165453 - Optimizely test on Pocket button color for /whatsnew 38.0.5

Status: RESOLVED FIXED

(www.mozilla.org :: Analytics, defect)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

In bug 1162757 comment 5 final designs were approved for /whatsnew.

This bug is to track implementation on TWO variants of the dark blue color we see in the final approved design.

Variants are TBD, but should stick to the extended Mozilla color palette.

:ckprice to implement the test

Comment 1

[Alex Gibson [:agibson]]

I'll make sure to include a waffle switch on the base template in Bug 1162759 to facilitate this.

Comment 2

[Alex Gibson [:agibson]]

Also, 60kb of render blocking JS to test a button color *swoon*. Thankfully this is only temporary ;)

Comment 3

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Hey Ty,

We'd like to do a limited test of changing this button color.

ALT 1 - same flat green we use for the download buttons
ALT 2 - Pocket red, or a different red from our extended palette if that's preferred.

Thanks!

Comment 4

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Sorry, the ask for you Ty is to confirm you're okay with a limited test for these two options, and supply a recommendation for the ALT 2 color.

Comment 5

[Ty Flanagan]

Out of curiosity, what's the reasoning for wanting to test 2 CTA colors here? Im hesitant to introduce a different color for a CTA when the dark blue is what we have been using lately on this blue background.

Has the dark blue CTA not being performing well on other pages?

Comment 6

[Ty Flanagan]

Matej cleared up the confusion. I do want to make sure though going forward that we dont venture into testing too many different CTA colors. For this pocket WN page, we can use our bikeshed magenta color:

Normal state: #E14164
Hover state: #FA5176

Comment 7

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Test complete

https://app.optimizely.com/results2?experiment_id=2976370185&token=5e5298978e4454f8b0e8#view=2

No improvements with the Red or Green buttons. No recommended action items.

Comment 8

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Waffle flag has been switched off.