Create a QA promotional video in time for launch of QMO 2

RESOLVED FIXED

Status

RESOLVED FIXED
9 years ago
9 years ago

People

(Reporter: marcia, Assigned: rcvillink)

Tracking

(Depends on: 1 bug, Blocks: 1 bug)

Details

(URL)

Attachments

(1 attachment)

As discussed at our meeting last week, QA wants to create a promotional video in time for the QMO 2 launch that will happen some time at the end of Q2/beginning of Q3. This video would be approximately 3 minutes 

Promo

Some ideas:

 * pass ball, introduce each person/team, talk about what you work on
 * target audience: community
 * purpose: educate about what we do, what they can do
 * intro to projects and how we test them
 * intro video: concise, "we need your help", "what's in it for me"

I will create a brainstorming wikipage and post it in this bug.
https://wiki.mozilla.org/QA/Video_Brainstorming is the link to the brainstorming page. Feel free to add your ideas.
Rainer: Would like to create a sample video to show the team. Please let me know your availability. Thanks.
Depends on: 560837
Depends on: 560839
Marcia, can you please specify exactly which topics should be covered by the promotional and the team video? Would be good to know about timing and other requirements. Thanks.
Henrik: Please see the wiki as I have updated it with the latest information. It is up to the individual teams to decide what they want to feature for their first team video. The promotional video will be an introduction and very short, something like:

"My name is Sam Jones and I got involved in the Mozilla community back in 1999. I currently work on the QA team doing manual and exploratory testing."

I will probably talk a little longer in the beginning and set up the introductions.
OS: Mac OS X → All
Hardware: x86 → All
Timeline for this looks like this:

Week of May 3: Complete the sample video with Rainer
Week of May 10: Beginning filming with local Mt. View team
Week of May 17: Continue filming with local Mt. View team
Week of May 24: Rainer begins editing the segments in preparation for the final cut
Depends on: 562779
Web Dev QA: stephend
QA Services: marcia
Desktop Firefox: juanb
QA Test Automation: henrik
Mobile Firefox: aakash
Labs QA: tchung

Leads are noted above. Rainer mentioned that we could record Henrik via skype. It is our intent to do a mock shoot today and work out the details of the storyboard and whether we will try to include a map in the story. 

Rainer would like to start scheduling time on people's calendar next week.
Each lead should prepare 30 seconds of content, which should include:

1. Your name
2. How you got involved in Mozilla
3. What you do now

Sample script

My name is Raymond and I got involved with mozilla through the student reps program. I am currently an intern at Mozilla and I work on developing automated tests for the web qa team.

Rainer would like everyone to have that 30 seconds of content ready by early next week, as I will begin booking 1 hour of calendar time with Rainer to do the shoot.
Henrik: You can go ahead and prepare 30 seconds of video using your camera - I talked with Rainer about it and he is fine with it.
Adding Matt to the bug since he will be doing the wrapup piece at the end of the video.
Created attachment 443662 [details]
First Draft of QA video

Please review this first draft of the video to get the look and feel of how the flow will likely go.
As per the discussion on "copyright" today, I'd like to suggest editing the video so the soccer ball is a "Firefox ball" -- maybe we can get a Firefox soccer ball designed :)  

Not only would this release us from any copyright infringement, it would still result in the same message given that it's still a soccer ball, and it also has a symbolistic nature (us kicking and tossing around Firefox -- which is really what we do on a day to day basis).
Draft video looks great by the way!
As discussed in the team meeting, we will keep the soccer theme and work to emphasize the "Team" aspect of the sport, which dovetails nicely with the global team testing effort that is part of our project. Per discussion with Rainer today we will *not* pursue the rotating globe as it will be too difficult to pull off.

Rainer also suggested we do the following when shooting the video:

1. Start speaking our piece before receipt of the soccer ball. That will save a few seconds.
2. Consider leaving out our name and where we are from and have that listed across the bottom of the screen. That would mean people would just say what they currently do for mozilla.

Before the credits run at the end, I would like to have the Firefox logo revolve like a soccer ball.
Maybe I missed it, but what would be the purpose of the credits?
That looks great! I really like it. The only thing we have to consider, which ball I have to use when creating the video remotely. Or does automation not need a visible ball? I could mimic the catch and throw. :)
wow, what a passionate marcia there!  *me takes notes* 

I only request that Whimboo heads the ball over to me.
Videos such as http://www.mozilla.com/en-US/firefox/video/?video=security have some kind of ending screenshot - not really a credit per se, but I think we need something at the end with the logo and that is what I was talking about at first glance.

If we end up using any video or pictures of soccer players (which was just discussed earlier this afternoon with Matt and Rainer), we would have to give credit at the end of the video to the photog/videographer.

(In reply to comment #15)
> Maybe I missed it, but what would be the purpose of the credits?
I will find out the answer to this question from Rainer.

(In reply to comment #16)
> That looks great! I really like it. The only thing we have to consider, which
> ball I have to use when creating the video remotely. Or does automation not
> need a visible ball? I could mimic the catch and throw. :)
Henrik: Rainer asked if for continuity purposes you could borrow a black and white soccer ball?
Should be possible. Have to check that and at least I need an assistant to throw the ball.
So everyone except Henrik and Matt should now have time booked on their calendar for next week with Rainer. This means you should spend some time thinking about what you will say in your 30 seconds.

Some of you will also have a second person at your shoot to help with tossing the ball to you.

Expect Rainer to shoot a few different takes of each of you. Please do not wear any clothes on the day of your shoot that are distracting (stripes, shirt full of LOL cats, etc)
First Draft of the Intro:

“I am a member of a team, and I rely on the team, I defer to it and sacrifice for it, because the team, not the individual, is the ultimate champion.”

-Mia Hamm
Show picture of Mia Hamm or soccer player while talking

It takes teamwork to score a soccer goal, scale Mt. Everest (picture) and even to develop and test the Firefox browser (picture). We rely on a team of community testers all over the world to test Firefox. I would now like to introduce you some of the members of the globally distributed team of dedicated quality assurance professionals who test Firefox - Team Mozilla QA!
Today we shot my intro and stephen's clip. We used a rolling whiteboard to write out copy so that made it easy for us to not have to remember all of our lines.
Rainer: Tomorrow we will need to record the audio quote part in addition to the other filming we have planned.
Henrik: How is your video coming along?

Rainer: We need to talk about the transition between the various people in the video. Matt wonders if we should have one person say, and now on to ... so that is there is some sort of flow.
(In reply to comment #26)
> Henrik: How is your video coming along?

I have problems to find such a normal soccer ball. All shops I have been have crazy styled soccer balls. But I will find one!

Marcia, for consistency in my video would it be possible to show me a clip you have recorded? It would be good for me to get an impression how it has been recorded. I don't wanna have a completely different style for my part. It would help a lot! Thanks.
I think Comment 27 has already been addressed.

One issue we are running into is timing - the video is now about 2 minutes long and we still have not finished shooting. We may need to edit down what some of the earlier people have recorded. For people that we have not yet shot, *please* keep your script to 30 seconds. This will really help in the editing phase.
Rainer, can we have some text on the first frame that introduces the video? right, it's a blank background on our site. I'd like to get users to know what they're clicking on :).
Aakash: Rainer needs some more specifics about exactly what you want for the beginning of the video.

(In reply to comment #29)
> Rainer, can we have some text on the first frame that introduces the video?
> right, it's a blank background on our site. I'd like to get users to know what
> they're clicking on :).
I just want something simple, "Welcome to Mozilla QA's HomePage!" or something like that. I'm not sure if this video is going to be used anywhere else other than QMO though.
(In reply to comment #31)
> I just want something simple, "Welcome to Mozilla QA's HomePage!" or something
> like that. I'm not sure if this video is going to be used anywhere else other
> than QMO though.

Irrespective of where people are watching the video, I'd like the intro to be "Welcome to Mozilla QA" (or something like that).  Basically remove the reference to this being a "homepage" or "webpage".  We want to be welcoming people to the community, and not to a website.
Also I just talked to Rainer about the ending of the video. He suggests adding "Get involved" with a link to QMO - does that sound good?
Yeah, I like both the beginning and ending.
Resolving this fixed to get it off the radar.
Status: NEW → RESOLVED
Last Resolved: 9 years ago
Resolution: --- → FIXED

Updated

9 years ago
Blocks: 570637
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