681150 - [European Firefox Product Pages] Implement Persistent Messaging Unit for Upgrades

Status: RESOLVED FIXED

(www.mozilla.org :: General, defect)

Description

[mcbmoz]

Goal: Increase Firefox upgrades 

Implement persistent messaging unit based on en-US model (easily done, design and code already created, translation needed) Bug 668101 (code should be ready for l10n)

Laura Mesa! Can you pop in your revised copy, so we can get a workflow for l10n translation.

Comment 1

[Laura Mesa [:lmesa] [:lvmesa]]

Attachment: Persistant Messaging-lvm without edits

This copy still needs to be finessed by Matej--its a bit long in parts. I'll file a bug. 

Also, to be clear, this new copy also needs to be implemented on the en-US version of the pages too.

Comment 2

[mcbmoz]

(In reply to Laura Mesa [:lmesa] from comment #1)
> Created attachment 555480 [details]
> Persistant Messaging-lvm without edits
> 
> This copy still needs to be finessed by Matej--its a bit long in parts. I'll
> file a bug. 
> 
> Also, to be clear, this new copy also needs to be implemented on the en-US
> version of the pages too.

Thank you Laura. Just as an fyi - Matej created the original copy. Yes, this will be implemented across en-US in an upcoming release cycle.

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to mcbmoz from comment #2)
> (In reply to Laura Mesa [:lmesa] from comment #1)
> > Created attachment 555480 [details]
> > Persistant Messaging-lvm without edits
> > 
> > This copy still needs to be finessed by Matej--its a bit long in parts. I'll
> > file a bug. 
> > 
> > Also, to be clear, this new copy also needs to be implemented on the en-US
> > version of the pages too.
> 
> Thank you Laura. Just as an fyi - Matej created the original copy. Yes, this
> will be implemented across en-US in an upcoming release cycle.

Cool, thanks. After reviewing, the original copy lacked the tone we want to use, so I've updated that copy with words that I think do a better job of getting that across. I think matej can do a much better than job than me to make it read better and consistent.

Comment 4

[Laura Mesa [:lmesa] [:lvmesa]]

Here's the final copy:

3.6 and Below
Big heading: 
	You're using an old version of Firefox. Get your update to stay safe!	

Below heading:
	Download the free upgrade in less than a minute
	for the latest features, speed and security fixes.

Button copy: 
	Upgrade now

Below button: 
	learn more.  [link to features page]


3.6 and Below [TEST]
Big heading: 
	You need an upgrade! Stay safe in less than a minute.
	

Below heading:
	Start using your new Firefox for the best in browsing 
and customization on the Web. It’s fast and free!

Button copy: 
	Upgrade now

Below button: 
	learn more. [link to features page]


4.0 and Above
Big heading: 
	You're using an older version of Firefox. Get your update to stay safe!
	
Below heading:
	Experience the latest features, security fixes and the fastest Firefox yet.
	Download the free upgrade in less than a minute.

Button copy: 
	Update now

Below button: 
	learn more. [link to features page]

Comment 5

[Gregory Jost]

Overall I am good with the copy too. Thanks for putting this together. A couple of comments:

- it might not take "less than a minute" to download and install in certain locales where connections can be a bit weaker (e.g. certain parts of Russia). Certain 3.6 and below users might not have broadband either. Would it be good to have an alternative that doesn't mention any duration? Maybe something like "it only takes an instant"?

- suggestion: not sure if this would be more appropriate for a next phase but it could be interesting to test an alternative message that is less security focused and adopts more of a lifestyle / social angle. I suspect this could resonate well in certain countries. Could be along the lines of :
"X% of Firefox users in your country have already upgraded Firefox. Join them!"

Comment 6

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to Gregory Jost from comment #5)
> Overall I am good with the copy too. Thanks for putting this together. A
> couple of comments:
> 
> - it might not take "less than a minute" to download and install in certain
> locales where connections can be a bit weaker (e.g. certain parts of
> Russia). Certain 3.6 and below users might not have broadband either. Would
> it be good to have an alternative that doesn't mention any duration? Maybe
> something like "it only takes an instant"?

Good point...I'm not sure if there's a better word or phrase. 
Let me ask matej. 

> 
> - suggestion: not sure if this would be more appropriate for a next phase
> but it could be interesting to test an alternative message that is less
> security focused and adopts more of a lifestyle / social angle. I suspect
> this could resonate well in certain countries. Could be along the lines of :
> "X% of Firefox users in your country have already upgraded Firefox. Join
> them!"

I think this is a great idea--would you like to lead that effort and come up with copy for our different locales? I suspect that what works for Germany won't necessarily work for France and vice versa.

Comment 7

[Laura Forrest]

Looks like this was moved into affiliates.mozilla.org component. Is that correct?

Comment 8

[Laura Mesa [:lmesa] [:lvmesa]]

Accidental ;)

Comment 9

[mcbmoz]

Hey guys, will file to have translation completed shortly.

Thank you Laura x2!

Comment 10

[Gregory Jost]

Here are two proposals for 3.6 and below (don't think it makes as much sense for 4 and Above). The copy clearly needs polishing. Let me know what you think:



Lifestyle test 1 - 3.6 and below 

> Big Heading:
Don't be out of date! Upgrade Firefox and start enjoying the modern web.

> Below Heading:
Join the 66% of users who got their update to experience the latest features, speed and security fixes. It’s fast and free!

> Button copy: 
Upgrade now

> Below button:  
learn more.  [link to features page]


------------------

Lifestyle test 2 - 3.6 and below

> Big Heading:
You need an update! Don’t settle for less and take your web to the next level.

> Below Heading:
2 users out of 3 got their update to experience the best in browsing 
and customization on the Web. Join them, it’s fast and free.

> Button copy: 
Upgrade now

> Below button:  
learn more.  [link to features page]

Comment 11

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to Gregory Jost from comment #10)
> Here are two proposals for 3.6 and below (don't think it makes as much sense
> for 4 and Above). The copy clearly needs polishing. Let me know what you
> think:

I think this copy would be good to do as tests (and it would be good to ask matej to see if he can clean them up). Would this only be for Germany? Or do you want to use this for all european locales?

Comment 12

[mcbmoz]

(In reply to Laura Mesa [:lmesa] from comment #11)
> (In reply to Gregory Jost from comment #10)
> > Here are two proposals for 3.6 and below (don't think it makes as much sense
> > for 4 and Above). The copy clearly needs polishing. Let me know what you
> > think:
> 
> I think this copy would be good to do as tests (and it would be good to ask
> matej to see if he can clean them up). Would this only be for Germany? Or do
> you want to use this for all european locales?

Hey Guys,

I was just getting ready to submit Laura's copy to l10N, do you want me to not do that based on Greg's copy submission OR just move Greg's copy to a separate bug?

Please advise, so we can get this out the door and get those upgrades coming in!

Best,
CB

Comment 13

[John Slater]

I don't really love calling out stats like 66% in the headlines or subheadlines...reads a bit weird to me.

Comment 14

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to mcbmoz from comment #12)
> (In reply to Laura Mesa [:lmesa] from comment #11)
> > (In reply to Gregory Jost from comment #10)
> > > Here are two proposals for 3.6 and below (don't think it makes as much sense
> > > for 4 and Above). The copy clearly needs polishing. Let me know what you
> > > think:
> > 
> > I think this copy would be good to do as tests (and it would be good to ask
> > matej to see if he can clean them up). Would this only be for Germany? Or do
> > you want to use this for all european locales?
> 
> Hey Guys,
> 
> I was just getting ready to submit Laura's copy to l10N, do you want me to
> not do that based on Greg's copy submission OR just move Greg's copy to a
> separate bug?
> 
> Please advise, so we can get this out the door and get those upgrades coming
> in!
> 
> Best,
> CB

I would like to test this copy to see how it does, but I think it can be moved to a separate bug. Ok with you, Greg?

Comment 15

[John Slater]

(In reply to Laura Mesa [:lmesa] from comment #14)
> I would like to test this copy to see how it does, but I think it can be
> moved to a separate bug. Ok with you, Greg?

Agreed. I thought we had agreed on the copy in comment #4 for this...in the interest of closing out this one, let's go with that here and then open a new one for other copy tests.

Comment 16

[Gregory Jost]

Agree this absolutely needs additional wordsmithing (John: 2 out of 3 might be indeed better than using a %).

Just point me to the appropriate bug and I will add this content. If that's ok, I would also like to add a few options to make the test more compelling.

Comment 17

[John Slater]

(In reply to Gregory Jost from comment #16)
> Just point me to the appropriate bug and I will add this content. If that's
> ok, I would also like to add a few options to make the test more compelling.

As far as I know, we don't have that bug yet. My suggestion is to implement the copy from comment #4 to close out this bug, and then file a new one for further tests. We can work with Matej to refine the copy there if you'd like.

Comment 18

[Laura Mesa [:lmesa] [:lvmesa]]

Just filed: https://bugzilla.mozilla.org/show_bug.cgi?id=682967

Comment 19

[mcbmoz]

(In reply to Gregory Jost from comment #16)
> Agree this absolutely needs additional wordsmithing (John: 2 out of 3 might
> be indeed better than using a %).
> 
> Just point me to the appropriate bug and I will add this content. If that's
> ok, I would also like to add a few options to make the test more compelling.

Hey Greg,

Go ahead and file separate bugs (copy and implementation) for the test you want to run. I think it may make sense to wait for this to launch first. For now, I've already engaged l10n in next steps on this bug with the copy from comment 4.

~cb

Comment 20

[Gregory Jost]

(In reply to Laura Mesa [:lmesa] from comment #18)
> Just filed: https://bugzilla.mozilla.org/show_bug.cgi?id=682967

File bugs in a flash with Laura Mesa! Thanks! Will follow-up with the test variations on this new bug.

Comment 21

[Laura Forrest]

Greg - Note that you'll need Webtrends tags on the individual "download" links in order to run a test like this (can be done through WT, sitepect not needed). I can help with that once you have a complete list of destination links.

Comment 22

[Laura Forrest]

Greg - Can this bug be closed? What are next steps?

Comment 23

[Gregory Jost]

Not sure why this bug was qualified as "European". This is global (including en-US).

The main messaging is currently being localized (comment 685679) so I think we can close this.

Additional test copies for European locales are coming and documented on bug 682967.