822308 - [Flicks] Assets for Film-School Mailings: Posters

Status: RESOLVED DUPLICATE of bug 818916

(Marketing :: Design, task)

Description

[Tobias Leingruber (@tbx)]

What:
Posters forFilm-School-mailers. We want to use the same posters for general promotion, too. They will be localized as well.
Two sizes:
- Format: Standard US size
- Additional size: One big (Din A2, 420 x 594mm) and one small (Din A4, 210 x 297mm) poster. The big one will be folded twice to fit the envelope, the small one is extra for other usage.

Localisation:
- Please keep in mind that the posters need to be localized after. If we want the community to do this again, we need to publish the Adobe file as well, maybe backwards compatible down to "Adobe CS".
- I suggest to use a font that we are free to share along with the files, because otherwise it'll be a mess (In 2012 the localized posters were using different fonts)

Creative direction:
- Large image, engaging
- Copy direction: Engaging Headline, subhead that draws more attention to the Firefox OS, CTA and URL

See creative brief & due dates in main bug "[Flicks] Assets for Film-School Mailings: Brief" https://bugzilla.mozilla.org/show_bug.cgi?id=822301

Comment 2

[Matej Novak [:matej]]

Copy options:


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Comment 3

[MT]

Attachment: Flicks_poster

Comment 4

[MT]

Attachment: Flicks_poster_v2

Comment 5

[Tara (musingt)]

Thanks Matt looking great - just wanted to say that we're posting these to the wrong bug :) this bug had been closed as it was a duplicate of bug #818916  lets please be sure to not mix them up too much as we'll all be tangled in a lovely mess of bugs :).