702533 - [Firefox Beta] Copy & Design Firefox Beta Affiliates Buttons (desktop & mobile)

Status: RESOLVED FIXED

(Marketing :: Design, task, P1)

Description

[Grace Jimenez :grace]

Firefox Beta Affiliates Buttons 

Desktop: 125x125, 160x600, 300x250 (en-Us_)
Mobile: 125x125, 160x600, 300x250 (en-Us_)

Design Deadline: Nov. 25th 

copying matej for copy recommendations. 
the 125x125 is pretty small, so Download Firefox Beta works for the 125x125 buttons.

the buttons needs to be localized as well.
I will open a localization and another design bug once we have the final copy. 

thanks!

Comment 1

[Tara (musingt)]

Hey Grace.  We'll do our best to make the 25th.  Do you have any flexibility on this date?  It's awfully close to Thanksgiving. 

Matej, do you have any questions regarding copy here?  When do you think you can share some copy suggestions per size/device?

Ty, hoping you can help us with this.  Let me know how you feel bandwidth-wise.

Comment 2

[Matej Novak [:matej]]

(In reply to Tara from comment #1)
> Hey Grace.  We'll do our best to make the 25th.  Do you have any flexibility
> on this date?  It's awfully close to Thanksgiving. 
> 
> Matej, do you have any questions regarding copy here?  When do you think you
> can share some copy suggestions per size/device?

My best guess is late this week or early next, but I will update if that changes.

Comment 3

[Matej Novak [:matej]]

Agreed that Download FIREFOX BETA works for the smallest size. Here are some options for the bigger ones, adapted from the Beta page copy (BOLD words are suggestions only; might not work once in layout):


Be a PART of our NEXT version.
Download FIREFOX BETA.

TEST features almost ready for PRIME TIME.
Download FIREFOX BETA.

HELP refine & polish our NEXT version.
Download FIREFOX BETA.

Have an IMPACT on 450 MILLION users.
Download FIREFOX BETA.

TRY out the LATEST enhancements.
Download FIREFOX BETA.

Comment 4

[Tara (musingt)]

THANKS MATEJ!

My 2 cents:

I prefer to not yell out "HELP"... so not a fan of highlighting that one.  Prefer "Test" "Try" "Part[of]" etc...  and as you noted Matej, we'll likely have to adjust once these are rolled into the designs.

So, I like:

(In reply to Matej Novak [:matej] from comment #3)

 
> Be a PART of our NEXT version.
> Download FIREFOX BETA.

Not sure if I like "PART" highlighted like that since I generally read the highlighted parts together and sometimes it sounds disjointed:  PART.  NEXT.  FIREFOX BETA.  but I like the copy, and everything else.  


> TEST features almost ready for PRIME TIME.
> Download FIREFOX BETA.

Don't love

> 
> HELP refine & polish our NEXT version.
> Download FIREFOX BETA.

Don't love

> 
> Have an IMPACT on 450 MILLION users.
> Download FIREFOX BETA.

Love this.

> 
> TRY out the LATEST enhancements.
> Download FIREFOX BETA.

Like this too, just don't love the word "enhancement".  It's also a long word that'll likely be hard to shove onto an affiliate button.  how about improvements? latest "features", etc?  I recognize "improvement" is also long :)  I'm not the copywriter !

Comment 5

[Matej Novak [:matej]]

The one with help could be rewritten like this:

Help REFINE & POLISH our NEXT version.
Download FIREFOX BETA.

Or lose the word altogether:

REFINE & POLISH our NEXT version.
Download FIREFOX BETA.


In general, I'm trying to differentiate these from Aurora, which is why I'm using words like enhancements instead of features (because these aren't the latest features at this point). I'm also trying to keep them in line with the copy from the new Beta page (https://bug679286.bugzilla.mozilla.org/attachment.cgi?id=568115) where enhancements is the word we're using. Personally, I don't see anything wrong with it, so if it fits, I think we should stick with it. It would be great to get the top contenders into layout to see how they're looking.

Comment 6

[Tara (musingt)]

Sounds great to me!!  

Ty is on slow motion right now (sick) but once he comes back up for air, he can play with these and let us know how things are looking.

Thanks Matej.

Comment 7

[Grace Jimenez :grace]

thanks matej and tara, 

top contenders (not in priority or preferred order)

Be a PART of our NEXT version.
Download FIREFOX BETA.
-i like be a part. maybe we can bold: BE A PART rather than just part?

REFINE & POLISH our NEXT version.
Download FIREFOX BETA.

Have an IMPACT on 450 MILLION users.
Download FIREFOX BETA.

ty, let us know if you have any additional questions.

Comment 8

[Grace Jimenez :grace]

hi ty, 

just wanted to make sure this is on our radar of next in priority.
I know that the copy can change a little bit base on the design, so I would like to wait until then before getting the localization started. with that being said, I also want to make sure we give localization enough lead time for them to localize the copy.

do you think we can get this by next week?
let me know if you have any additional questions.

Thanks!

Comment 9

[Ty Flanagan]

Attachment: Ffx Beta - Affliates Banners (PNGs)

PSDs can be found here:

http://mozilla.tyflanagan.com/artwork/Affiliates/banners/Affiliates_FFxBeta_EN_PSDs.zip

Comment 10

[Matej Novak [:matej]]

Hey Ty, looks great. Some of the buttons still say Aurora, though. Can you update when you get a chance? Thanks.

Comment 11

[Grace Jimenez :grace]

hi ty, 

these looks great! 
one of the buttons still says download aurora. 

addtionally, 
we probably dont need the
Have an IMPACT on 450 MILLION users.
Download FIREFOX BETA.
for the mobile.

also, do you think we need to use the sash on this one, as these buttons will be with the GA firefox buttons?

overall the design looks great. 

thanks!

Comment 12

[Ty Flanagan]

Attachment: Ffx Beta - Affliates Banners (PNGs) - Revised

Oops, cant believe I missed that - Aurora copy has now been removed :s

The Beta sash is only used when we have the GA logo beside the beta logo.

PSDs have been re-uploaded here:
http://mozilla.tyflanagan.com/artwork/Affiliates/banners/Affiliates_FFxBeta_EN_PSDs.zip

Comment 13

[Grace Jimenez :grace]

It will be seen in this page: https://affiliates.mozilla.org/
I believe they will be next to each other (beta and GA). (see attachment)

Comment 14

[Grace Jimenez :grace]

Attachment: Affiliates

Comment 15

[Chelsea Novak [:chelsea]]

Hey all! Can we get the EN-US ones as pngs so we can add those to the site sooner rather than later. I could convert them myself from the PSDs, but I don't want to mess up Ty's great work.

Comment 16

[Chelsea Novak [:chelsea]]

NM! I misread the PNGs ad PSDs. Got em now!

Comment 17

[Chelsea Novak [:chelsea]]

I think we're good to close this now. Grace?

Comment 18

[Grace Jimenez :grace]

we are good here. 

thanks everyone!