Closed Bug 94490 Opened 23 years ago Closed 21 years ago

Mozilla needs some PR

Categories

(Marketing :: General, task)

Product:
Marketing
Component:
General
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED DUPLICATE of bug 231365

People

(Reporter: raccettura, Assigned: raccettura)

References

(Depends on 1 open bug,
URL
)

Details

Attachments

(3 files)

Mozilla in vectors, T-shirt with Mozilla
271.29 KB, application/octet-stream
Details
Mozilla in vectors, T-shirt with Mozilla (PNG preview)
63.96 KB, image/png
Details
Mozilla button/badge
1.75 KB, image/png
Details 
I think Mozilla's biggest setback is that not enough people know about it.  I 
think some "web badges" should be put into distribution to allow webmasters to 
link to the Mozilla project.  It would help bring awareness to Mozilla.

I decided to play around for a few minutes and design a few of my own (feel free 
to use them if you wish.)

http://media.accettura.com/mozilla/


Even if nobody ever clicked on a Mozilla web badge, if they were arround on the 
net, people would see them, and Mozilla would be a familiar name, that is 
something to stive for.
Severity: normal → enhancement
-->Mitchell.
Assignee: rudman → mitchell
this is a good idea.  I'll look into it when we can.  Realistically, it will
take a while to get to this; my backlog of things to do is far too long.
Status: NEW → ASSIGNED
Mitchell, I'm willing to donate the cheap ones I have done.

But none of them are PNGs! ;) I'll see if I can post some PSDs along with some
PNG, GIF, and JPG format images later this week. Can never have too many good
faces out for the world to see... ;)
I added PNG and PSD versions of my buttons.

I like design #1. Is there any movement in selecting an official badge?
I haven't heard of any offical badge yet.  I am willing to donate ;)

I think this should be a priority.  Mozilla needs exposure as much as it needs 
development.  It can be a great product, but if nobody knows about it... then 
what good is it?

Sounds like a generous offer, Robert.

Asa.. can we pick and start using one of Robert's badges for our sites? Right
now, OEone is using the full banner, similar to Robert's design #1.
Well, is this ever going to become a reality?  With 1.0 coming soon, it's a good 
time to start spreading the word about Mozilla.

Hopefully it could be included in the Mozilla download in a special directory, so 
that anyone who downloads it has the option of using it.  That way we get serious 
distribution by default, then make it available on the web for those who don't 
want to download Mozilla.

My main concern with badge #1 is that the text is a bit small. It should really 
be the main feature of the badge. It would probably be best if there's a wide 
variety of images (different styles and sizes) for people to choose from.
The reason I made the text so small in #1 is because I didn't want to obstruct 
the image itself, and images say more than words, and make more of an impression.  
If someone is interested they see the words, but something needs to capture their 
intrest.  Feel free to modify.  They were just a few really quick ideas.

I am going to make a little adjustment to number 2 when I get a chance so that it 
looks a bit more interesting.


> The reason I made the text so small in #1 is because I didn't want to obstruct
> the image itself, and images say more than words, and make more of an
> impression.

I take your point but I think it would be nicer if the text stood out more. 
Look at the browser buttons at http://www.upsdell.com/BrowserNews/find.htm to 
see what I mean. I hope I don't sound like I'm criticising; it's just a 
suggestion. :-)

> Feel free to modify.

You've obviously never seen my rather limited artisitic skills. :-)
I am no artist either, so anyone who wants should not feel that they can't 
contribute.  I just created a few to get the idea moving.

Oh boy! Do we have another splash-screen caliber bug?
Picky things: Please make the the text black and get rid of the smokestack on
the right. Also, we need a vertical one akin to w3c's vertical CSS compliance
image. Then make a copy of both of those with a blue background (modern). Also,
make a version with a check mark instead of Now. We can then let people choose
from those 12 images:

Mozilla - yellow
Mozilla - blue
Mozilla - vertical, yellow
Mozilla - vertical, blue
Mozilla Now - yellow
Mozilla Now - blue
Mozilla Now - vertical, yellow
Mozilla Now - vertical, blue
Mozilla V- yellow
Mozilla V- blue
Mozilla V- vertical, yellow
Mozilla V- vertical, blue
V=check :-)

Don't know what the CSS complaince image is.  Are you refering to this one?

http://jigsaw.w3.org/css-validator/images/vcss

Otherwise, if everyone agrees, that is what it should be, I am more than happy to 
make the changes.

Ok, yeah forget the vertical. My memory must be failing me. I guess its commonly
horizontal as yours are.
I started a project to help evangelize Mozilla a few days ago, and will startup 
officially very soon.  

Would it be possible to get a web badge included with the 1.0 builds?  That would 
be a good time to start getting people to promote Mozilla.

I am willing to take the bug since I am working on the project, but who would be 
our gateway to have it included with Mozilla 1.0 in the documentation?
URL: http://media.accettura.com/mozilla/ → http://evangelmoz.mozdev.org
Remember: IE's support of .pngs isn't very good. If we want the web badges up
there, they have to be viewable by IE or else what's the point of having them?
We are trying to steal users aren't we? ;-)

Robert - The steps that need to be taken are the following (afaik):
- Agreement on the size and requirements for the images
- Someone creates a suitable set of images.
- After agreement that they are suitable, someone creates patches for
mozilla.org and Mozilla browser help documentation
- Patches get review and super-review
- Patches get checked in

We are still at step one since there is no agreement on what the images should
be like.
I would assume from reading the bug here, as well as just common sence, I would 
guess the specs are to be similar to other browser badges (90x30)  I would also 
assume we be as compatible as possible, and offer both GIF and JPG, and maybe PNG 
format badges, let the webmaster choose what they want to use, it's not like that 
will increase the docs by that much.

So I think we are on step 2 or 3 depending on if anyone thinks mine are OK.

I guess discussion should now be done at http://evangelmoz.mozdev.org to keep
this bug from getting to messy.

Is Mitchell still around?
Yes, Mitchell Baker is still around. Her email remains, mitchell@mozilla.org
on you page you write:
"link it to http://www.mozilla.org."
shouldn't that be http://mozilla.org/releases/ ?
and the link on your page is actually a link to http://media.accettura.com/mozilla/

One problem is when I refer people to http://mozilla.org/releases/ is that the
page is WAY to complicated. Normal users just give up finding the download
button. This I think is a major problem! Downloading Mozilla is still just for
experts.

I ( http://gemal.dk/help/ ) currently uses a Mozilla icon from
http://www.slater.ch/moz/ which I find pretty cool!
Hardware: Macintosh → All
One of the things I was hoping to contribute is a page to mediate between the 
badge and the download itself, which would display a few of the advantage of 
Mozilla... very few just download files, most want to know why they should try 
Mozilla... that would be an effective way.


People don't just download files "because" they want a reason.  I think we should 
give them a bunch of the best... kind of like the Apple Myths page (http://
www.apple.com/myths/)

something like:
-  Mozilla is not just for developers... it's easy enough for everyone to use
-  Mozilla is fast.... Gecko....
-  And so on....

then on the bottom of that page take them directly to the downloads.  The 
releases page is good for developers but can confuse some "casual internet users" 
another good example is:
http://home.netscape.com/computing/download/index.html

See how that is easy and strait forward... maybe even a form with a pull down 
menu to select which OS (or auto detect).


My point is /releases/ wouldn't be very attractive for casual internet users.  It 
works for the "geeks" who love and breath this stuff, but lets face it, it can be 
intimidating.

I hope to have a draft by Saturday for everyone to show what I am thinking of.

adding self to cc list
> make the the text black and get rid of the smokestack on the right

Agreed.  The text could stand out better without being larger
(and thus obscuring the lizard) by contrasting better with
the background, and the smokestack is just not a critical 
feature of the image.  Other than that, I really do like those
images.  (I didn't check:  they are the standard size, right?)

> Remember: IE's support of .pngs isn't very good. 

This I did not know.  What format _does_ IE support, that
is not limited to 1985-style 8-bit colour and does not use 
lossy compression?  Because I might be willing to slap 
together another alternative, but I'd like to be able to
design them in colour and not have to downgrade them
afterward.  I know professional artists can make 16 colours
look like something, but I sure can't.  

> I would assume from reading the bug here, as well as just
> common sence, I would guess the specs are to be similar 
> to other browser badges (90x30)

Height should be 31 pixels.  So it has been since...  
since the Netscape Now buttons that accompanied the first 
releases, if I am not mistaken.  The most common width is 
88 I think (though that varies a bit more than the height).  
Most of the buttons on anybrowser.org are that size, as 
are the buttons found at validator.w3.org.

> My point is /releases/ wouldn't be very attractive 
> for casual internet users.

Agreed.  Too many options, too confusing.  Break it into
steps:  At the first option, the user can click Windows,
MacOS Classic, Mac OS X, Linux, or Other.  At the second
step, the user can pick Full Installer or one other
option (zip for windows, tarball for Linux, and so on).  
("Other" should probably link to releases/ and cut out 
the middleman.  The Linux page should probably just have 
x86 builds and link to releases/ for non-x86.)

Also:  for most users there's no need to get an older
build.  releases/ has versions on it that are older 
than my grandmother's 8-track collection.  0.9.2, for
crying out loud, must have been the official browser
in Bedrock.  The current milestone is the only thing 
an end user should get unless they specifically go 
looking for something different (maybe a pair of links
at the bottom for "older versions" and "bleeding 
edge nightly builds").

> a page to mediate between the badge and the download 
> itself, which would display a few of the advantage of 
> Mozilla... 

You want reasons, I can supply a handful of those...

 *  Have you ever been annoyed by pop-up advertisements?
    Those are now a thing of the past.  Open up Preferences
    (from the Edit menu), and find the Scripts & Windows
    section (under Advanced), and turn off "unrequested
    windows".  No more popup advertisements.  

 *  Mozilla is buzzword complaint, supporting XML, XHTML, 
    CSS, XSL, SVG, MathML, XUL, and more.  

 *  Automatic "quirks" mode kicks in when it detects
    legacy web pages, for a smooth viewing experience
    even when the site isn't up to date.  

 *  Tired of blinking ad banners and annoying looping
    animations?  Open up Preferences (from the Edit menu),
    find the Images section (under Security), and set
    animations to only play Once.  Or, if you prefer,
    not at all.  (The default is to play as many times
    through as the website specifies.)

 *  Tabbed browsing:  a concept whose time has come.
    Are you tired of hitting the back button and waiting
    for that page to redisplay -- a page that you already
    had opened earler?  Now you can keep it there in the
    first place, without opening tons of extra windows.
    Simply right-click a link and select "New Tab", and
    the first page stays where it is, and you get a new
    tab with your link.  When you're done with the new
    page, close the tab and you're *immediately* looking
    at the first page.  You can also switch between tabs,
    for comparing pages.  

 *  Themes.  Have your browser the way you want it.  Choose 
    between Classic, which looks like older browsers, or 
    Modern, which actually looks good, or download any of 
    numerous other themes (link here) and choose among them.  

 *  Tired of slow web-based chatrooms?  Mozilla comes with
    Chatzilla, an irc-based chat application.  

There's more where that came from, but I think you might
lose people if you have too many, and I'm sure others can
contribute.  Probably better to pick the best ten or so, 
reword them for maximal terseness, understandability, 
simplicity, and a quality I can only think to call hype.
In fact, the ones above with instructions should probably
be reworded to something like "You can turn off annoying
popup advertisements.  Find out how here" linked to a 
separate page explaining precisely how to do it.  


All specific discussion is now being done at 

http://evangelmoz.mozdev.org

<nonspecific/>

http://sillydog.org/netscape/now.html

Here are some example images that might give some ideas.

</nonspecific>
> Also:  for most users there's no need to get an older
> build.  releases/ has versions on it that are older 
> than my grandmother's 8-track collection.  0.9.2, for
> crying out loud, must have been the official browser
> in Bedrock.  The current milestone is the only thing 

Now you are making me feel old. :-)
I remember when that was a new release, and when it was - I had already been
involved in the project for quite a while. I remember many many milestones
before that one :-)


> I remember when that was a new release, 

Sure, so do I, but nostalgia isn't the effect we're going
for here.  If you're into that, get Mosaic, but for real
everyday browsing use, I don't think the old versions have
a lot of real value to the typical user.  

Note that the sillydog.org site confirms what I said
on the evangelmoz list about button size; 88x31 it
has been from the beginning.  
Hello,

Has anyone checked out these (amazing!) buttons?
http://salamandra.free.fr/mozilla/evangelism/

In my opinion they are really good.

A second thing: which pages are the buttons to link back to?
http://evangelmoz.mozdev.org
or 
http://www.mozilla.org

I think linking to a specific evangelism page is better than linking to a
"general" page.

- Jay
>Has anyone checked out these (amazing!) buttons?
>http://salamandra.free.fr/mozilla/evangelism/

Hello, i'm the webmaster of salamandra.free.fr and designer of these bans :)
(thanks for these comments)

Just for say i'm working on new bans (468x60) based on the 'official logo'. I'll
upload them soon.
*** Bug 125000 has been marked as a duplicate of this bug. ***
Depends on: 78710
I really think that the art desing on http://salamandra.free.fr/mozilla/evangelism/
and I think these are great.

Some buttons should also be designed to put in webpages
for those lines "Web page best viewed at 1024x768 and with <mozilla image>"
Please don't start including "best viewed with Mozilla" banners on Web pages, it
defeats the purpose of the the WWW being browser agnostic.
You may be interested in Mozilla in vector format.

My colleague Martin Strohlam (www.fotosite.cz) have created it last week for
propagation of our www.czilla.cz (CZech site about Mozilla).

Here is the preview in PNG http://penguin.cz/~met/pub/allinone.png

Martin told me he can give it freely (in Illustrator format) for Mozilla
propagation.

Any interest?
Sure - just upload it.

This bug anyway has some higher priority (taking into account the recent 
changes in AOL/NS/Mozilla) as Mozilla is now really independant and needs to 
make its own way now.



O.K. attachement included.

Author is Martin Strohlam - homepage: http://www.eggnoise.cz/m-design/ 
author of http://www.fotosite.cz/

e-mail: martin.strohlam@vscht.cz

File is in Illustator 9 format.

It is given freely for the Mozilla propagation. (Only the small logo in the
leftdown corner is Martin's ;-)
And here is the PNG preview to it.
I like it.

Please join the EvangelMoz group (http://evangelmoz.mozdev.org).  We need good
artists like that.  You've got some talent.

;-)
Attached image Mozilla button/badge — 
I understand evangelmoz is starting up again and their site says they're
looking for web badges and refers to this bug, so I'm attaching a little
mozilla button that we've been using on our websites for a couple of years. It
uses the standard red dinosaur graphics.
With all due respect. Anyone can take the Mozilla logo and splash a white text
saying "Mozilla" on it. Even I (http://pub.tsn.dk/pictures/mozilla/).

But we need really good graphics. Clean graphics, which designers and artists
will use on their sites :)
time to do this.
Component: Web Developer → General
Product: Documentation → Marketing
I'm taking this bug, as we are starting to heat up and get this pushed through.
 Post to evangelmoz for details.
Assignee: mitchell → robert
Status: ASSIGNED → NEW
Depends on: 214064
Bug #231365 is a new bug to track ideas for buttons and banners, consolidating
previous bugs.

*** This bug has been marked as a duplicate of 231365 ***
Status: NEW → RESOLVED
Closed: 21 years ago
Resolution: --- → DUPLICATE
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