625165 - Create RC logo & button

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[My]

In prep for Firefox 4 RC, we'll need to update the Beta logo and button on the website and other collateral.  Mike put this together in the past 
http://www.mozilla.com/img/tignish/firefox/download-button-rc.png.

Comment 1

[John Slater]

Assigning this to Lee...should be pretty simple.

Mayumi, we'll need a bit more info on the following:
- when do you need this?
- how will this be used? web only? 
- what exactly do we need? full logo? button file? (kind of depends on the answer to the above question)

Also, my suggestion is that we brand this as "RC" rather than "release candidate" on the logo. I don't think everyone will know what that means, but I think it's clear enough that this is a little different than just plain Firefox 4. It will also be a lot less visually awkward. What do you think?

Comment 2

[My]

Timing: end of next week?  
Usage: THis will be used on the website to replace the beta button and logo in the beta website and could be used in things like Facebook promos but I don't foresee any offline usage 
- I'll need guidance from you on what we need since i'm not sure what file types are needed for the web stuff.  I'm fine with "RC" since honestly I don't think that's anymore recognized than "Release Candidate"

Comment 3

[John Slater]

Ok, thanks. Lee, does that give you enough to go on? To be clear, this involves updating the button on the new site, not the example one shown in comment #0.

Comment 4

[My]

examples of the button would be on http://www.mozilla.com/en-US/firefox/beta/ and on http://www.mozilla.com/en-US/firefox/all-beta.html

Comment 5

[Lee Tom]

I'm semi-clear... We want a button similar to:
http://www.mozilla.com/en-US/firefox/all-beta.html

- is this a download button? 
- should there be any other text on it besides, "Firefox 4 RC"?
- any preference of it's size and color?

Comment 6

[John Slater]

What we really want is a logo that then be applied to the button. I think it's probably as simple as taking the Firefox 4 wordmark and skillfully applying a superscript "RC" to it.

Then, use that logo for the download button & other uses that come up. To answer your questions in comment #5, it should replace the button like on http://www.mozilla.com/en-US/firefox/all-beta.html and generally have that info. But, if you note on mozilla.com we've eliminated the file size info from the download button, and could do the same here.

Comment 7

[Lee Tom]

Attachment: Firefox RC button 01

Something like this?

Comment 8

[John Slater]

Yes, but we definitely need the 4 in there!

Comment 9

[Lee Tom]

Attachment: Firefox 4 RC button

whoops.
here's another button...

Comment 10

[John Slater]

Logo looks good to me. Mayumi? Mike?

It's helpful seeing it on the button, but I think ultimately all we really need is the logo file...WebDev ought to be able to update the various buttons as needed based on that.

Comment 11

[My]

looks good to me, added Mike who wasn't cc:d on the bug

Comment 12

[Lee Tom]

Attachment: Firefox 4 RC logo

Here's the logo file:

Comment 13

[John Slater]

Thanks Lee. I'm resolving this bug (can reopen if Mike has any big concerns)...PMMs, I'm assuming you guys will file the appropriate "get this on the website" bugs when the time comes?

In other words, we'll be standing by for direction on next steps.

Comment 14

[Laura Mesa [:lmesa] [:lvmesa]]

Hey Guys--

We really need a transparent version of this logo as a PNG.   We currently have an .ai version, but I can't convert it to PNG and keep it transparent for some reason.  Help here would be great!

Comment 15

[Lee Tom]

Attachment: Fx4 RC png

Let me know if you need this larger in size.

Comment 16

[Laura Mesa [:lmesa] [:lvmesa]]

Thanks Lee, we need it a bit bigger. 


That looks to be 141x29 and we need 279x70. 

Almost there!

L

Comment 17

[Lee Tom]

Attachment: Fx4 RC png 279x70

Here you go:

Comment 18

[James Long (:jlongster)]

Lee,

Logo looks great. Thanks!

Comment 19

[James Long (:jlongster)]

I'm not sure how I missed this before, but the previous title has the firefox logo in it:

http://mozcom-cdn.mozilla.net/img/firefox/beta/4/title.png

I'm thinking you all want to keep that in there.

Comment 20

[James Long (:jlongster)]

Hey guys,

The new logo needs the firefox logo in it. Here is the old one:

http://mozcom-cdn.mozilla.net/img/firefox/beta/4/title.png

And here is the new one:

https://www-trunk.stage.mozilla.com/cdn/img/firefox/beta/4/title.png

Comment 21

[Lee Tom]

stay tuned, i'll get this to you asap

Comment 22

[Lee Tom]

Attachment: Fx4_RC w/ logo 279x70

new PNG attached here:

Comment 23

[James Long (:jlongster)]

Awesome, thanks Lee!

Comment 24

[James Long (:jlongster)]

For what it's worth, I just tested my changes in the context of some other work on the header. This new header has the firefox logo in the header, so we actually don't want to include it, sorry!

Here is the final version:

https://www-trunk.stage.mozilla.com/en-US/firefox/RC/